Brand Tone

Youthful, Sincere, Purpose-Driven, and Community-Oriented. Modern streetwear with a touch of faith.

Brand Values

• •Faith Expression
• •Modern Style
• •Community
• •Purpose
• •Youthfulness

Best Practices

• •Use language and references that resonate with young Catholics.
• •Maintain a tone that balances reverence with contemporary style.
• •Highlight the brand's purpose and mission beyond just selling apparel.
• •Encourage community engagement through social media and user-generated content.
• •Showcase the modern, streetwear-influenced aesthetic in product descriptions and visuals.

Social Perception

A brand that allows young Catholics to express their faith through modern streetwear, fostering a sense of community and purpose.

Copy Examples

• •"Santíssimo Sacramento Oversized Bootleg Premium Tee: Rep your faith in style."
• •"Join the Beato Fam! Gear up with purpose."
• •"Faith meets fashion. Discover our collection for young Catholics."
• •"More than just clothes, it's a message. Shop Beato."
• •"Express your beliefs with our new drop. Designed for you."