Brand Tone

Enthusiastic, passionate, friendly, creative, experimental, gift-oriented, and celebratory.

Brand Values

• •Craftsmanship & DIY
• •Family & Teamwork
• •Quality & Simplicity
• •Joy & Connection
• •Sustainability

Best Practices

• •Prioritize clear, concise language in instructions, addressing previous customer concerns.
• •Emphasize the gift-giving aspect in marketing materials, highlighting occasions.
• •Showcase customer-created content to emphasize the fun and engaging experience.
• •Reinforce commitment to eco-friendly practices by detailing sustainable packaging.
• •Maintain consistent branding across all platforms, clarifying the DIY beverage focus.

Social Perception

Perceived as a provider of fun and engaging DIY experiences and a reliable source of great gifts, offering high-quality products with minor concerns about instruction clarity and value for money.

Copy Examples

• •Create Your Own Gin – A Unique, Flavorful Experience Awaits!
• •Keep it simple, and homemade always beats store-bought.
• •Fueled by Passion, Great Drinks...
• •We love experimenting, and we want you to join the fun – Leon & Vincent
• •The Perfect Gift for Gin Lovers.