Brand Tone

Nostalgic and Aspirational

Brand Values

• •Authenticity and Uniqueness
• •Passion for American Culture
• •Nostalgia
• •Quality

Best Practices

• •Lead with Nostalgia: Always frame the product within a cultural or historical context. Use phrases like "A throwback to...", "The golden era of...", "Just like you remember it."
• •Emphasize Scarcity and Uniqueness: Use words like "One-of-a-kind," "Hand-picked," "Unique piece," and "Limited drop" to increase perceived value and urgency.
• •Use Storytelling: Briefly tell the story of the item or the style. Where does it come from? What does it represent? Connect the clothing to a feeling or a memory (e.g., "the spirit of 90s Seattle," "a classic California road trip").
• •Maintain an Enthusiastic and Passionate Tone: The copy should feel like it was written by a true fan of American culture. Use exclamation points where appropriate and expressive adjectives like "Iconic," "Legendary," "Classic," and "Authentic."
• •Keep it Simple and Aspirational: The core message is about achieving a certain "look" or "vibe." The copy should be easy to understand and focused on the benefit to the customer: owning a cool, authentic piece of Americana.

Social Perception

Customers generally praise the uniqueness, 'American style', quality, and appearance of products. However, some have experienced issues with customer service responsiveness regarding inquiries and processing delays, and occasional sizing discrepancies.

Copy Examples

• •Not just a sweatshirt, but a piece of history. Straight from the 90s, this is pure American college style. Feel the authentic spirit of campus life with this super-soft, perfectly faded vintage gem. A unique piece for those who dream big.
• •Real American Vintage. Shipped from Italy. Wear the Dream.
• •That 90s Vibe You’ve Been Looking For Is Here
• •Tired of the same old styles? Go timeless. Go authentic. Our latest drop of hand-picked USA vintage is now live. From classic varsity jackets to iconic 80s tees, find your unique piece of America today.
• •It started with a trip and a dream: to bring the vibrant, timeless style of American vintage to Italy. Every item in our store is more than just clothing; it's a story, a memory, and a piece of culture waiting for its next chapter with you.