Tono de Marca

Confident, passionate, and approachable, balancing bold statements with genuine love for golf and customer-focused engagement.

Valores de Marca

• •Performance and Quality
• •Customer-Centricity
• •Community and Giving Back
• •Authenticity
• •Value

Mejores Prácticas

• •Lead with Confidence, Follow with Proof: Start with bold, confident statements but always back them up with tangible proof points like AAA Cabretta Leather or award recognition.
• •Weave the Mission into the Message: Consistently integrate the 'Play It Forward' initiative across all communication channels to reinforce the brand's purpose-driven identity.
• •Speak from Golfer to Golfer: Utilize authentic, relatable golf language that resonates with the target audience, addressing their experiences and passion for the game.
• •Balance Performance with Style: Ensure copy highlights both the technical performance features (grip, durability) and the aesthetic elements (color options, sleek design) to appeal to the target audience's comprehensive needs.
• •Amplify the Customer's Voice: Regularly incorporate direct quotes and stories from customer reviews and testimonials into marketing copy to build social proof and reinforce the brand's customer-centric perception.

Percepción Social

Red Rooster is perceived as a disruptive, high-quality challenger brand that delivers exceptional feel, fit, and longevity. It is seen as trustworthy and customer-focused, with its philanthropic mission being a significant differentiator, fostering a loyal 'cult following' who pride themselves on supporting a purpose-driven company.

Ejemplos de Copy

• •Headline: Your Club. Your Glove. Your Best Shot. Body: The only thing between you and the club is your glove. Make it count. Engineered with tour-grade AAA Cabretta leather for unparalleled feel and grip. It’s time to wake up your game. Call to Action: Shop The Award-Winning Collection.
• •Headline: The Last Golf Glove Subscription You'll Ever Need. Body: Stop overpaying for premium gloves at the pro shop. Get award-winning, tour-grade Cabretta leather delivered to your door, right when you need it. Fresh gloves, fair prices, and free shipping. Always. Call to Action: Customize Your Delivery.
• •Caption: Look good, feel good, play good. It’s that simple. Our gloves aren't just built for performance—they're styled for the player. Tag us in your on-course photos for a chance to be featured! #RedRoosterGolf #WakeUpYourGame
• •Headline: A Better Glove. A Better Game. Body: Every Red Rooster glove you purchase is a promise to the future of golf. With every sale, we donate a brand-new youth glove to a junior golfer. Play with purpose. Call to Action: Learn About Our Mission.
• •Product: The 'Feather' Glove. Description: The classic white glove, perfected. Handcrafted from a single piece of the finest AAA Cabretta leather, The Feather offers a buttery-soft feel and a fit like a second skin. Backed by thousands of 5-star reviews and our Best Glove Guarantee. If it’s not the best glove you’ve ever worn, it’s on us.