Brand Tone

Confident, Assertive, Approachable

Brand Values

• •Quality Craftsmanship
• •Style & Self-Expression
• •Durability & Value
• •Authenticity
• •Customer Satisfaction

Best Practices

• •Maintain a consistent tone across all platforms.
• •Showcase product quality through detailed descriptions.
• •Incorporate customer testimonials to build trust.
• •Address potential confusion with similar brand names proactively.
• •Emphasize durability and long-term value in your copy.

Social Perception

Positive perception of product quality and style; perceived as a trusted source. Potential for confusion with other similarly named entities needs to be addressed.

Copy Examples

• •Ride with Style, Wear with Pride.
• •Premium Quality, Real Deal.
• •Worth every penny - built to last.
• •The coolest styles in real leather apparel.
• •More than apparel – it’s armor for your journey.