Brand Tone

Caring & Empathetic, Reliable & Trustworthy, Helpful & Informative, Friendly & Approachable, Innovative & Modern

Brand Values

• •Pet Well-being
• •Quality & Reliability
• •Innovation
• •Customer Trust & Satisfaction
• •Convenience for Owners
• •Building Bonds

Best Practices

• •Prioritize Pet Well-being in Language: Always frame product benefits in terms of how they improve the life, health, happiness, or safety of the pet. Use words that evoke care, comfort, and joy for animals.
• •Emphasize Reliability and Trust: Use confident language. Highlight guarantees, years of experience, customer testimonials, and the quality of materials or technology to reinforce that Closer Pets is a dependable choice.
• •Be Solution-Oriented and Helpful: Address common pet owner challenges directly and position products as the solution. Offer tips and advice that go beyond the product itself to build authority and show you understand their needs.
• •Maintain a Friendly and Accessible Voice: Use clear, straightforward language. Avoid overly technical jargon unless explaining a specific feature, and even then, explain it simply. Be warm and engaging in social media interactions. Use emojis appropriately to add personality where suitable (especially on platforms like Instagram and Facebook).
• •Showcase Innovation with Purpose: When discussing technology (like microchip recognition or programmable feeders), focus on *how* it benefits the pet and owner (e.g., "Smart microchip access means only *your* pet comes in, keeping them safe and your home secure," rather than just listing technical specs). Innovation should always serve the core values of care and convenience.

Social Perception

Positive, Specialized, Trustworthy for Specific Needs, Good Quality, Fair Price, Responsive Customer Service

Copy Examples

• •Headline: "Peace of Mind, Perfectly Portioned. 🐾" Body: "Juggling a busy schedule? Our Automatic Pet Feeder ensures your beloved companion never misses a meal, serving their favorite food right on time, every time. So you can go about your day knowing they're happy, healthy, and perfectly fed. Because a well-fed pet is a happy pet. #CloserPets #HappyFeeding"
• •Image/Video: A cat or dog drinking happily from a Closer Pets fountain. Caption: "Hydration = Happiness! 💧 Keep your furry friend refreshed and encourage healthy drinking habits with our ultra-quiet Pet Fountain. Fresh, filtered water means a healthier, more vibrant companion. What makes your pet lap it up? Share below! #CloserPets #PetHydration #HealthyPets"
• •Headline: "Their Home, Their Rules. Your Peace of Mind." Sub-headline: "Give your cat or small dog the freedom they crave and keep unwanted guests out with our intelligent Microchip Pet Doors. Secure, smart, and simple. Explore the range today! #CloserPets #SmartPetHome #PetIndependence"
• •Subject: "More Happy Moments, Less Worry – That's the Closer Pets Promise." Body: "At Closer Pets, we believe that technology can make pet parenting simpler and more joyful. For over 30 years, we've been dedicated to creating innovative feeders, fountains, and doors that support your pet's well-being and give you one less thing to worry about. Discover how we can help you stay closer to what matters. [Link to website]"
• •Title: "Is Your Cat Really Drinking Enough Water? Signs to Watch For & How a Fountain Can Help." Intro: "We all want the best for our feline friends, and hydration is key to their health. But how do you know if your cat is getting enough water, especially if they're picky? In this post, we explore the subtle signs of dehydration and how innovative solutions like pet water fountains can encourage even the fussiest drinkers to stay refreshed and healthy. Let's dive in! #CloserPetsTips #CatHealth"