Tono de Marca

approachable elegance and accessible adventure; inviting, trustworthy, and inspiring, encouraging customers to feel both adventurous and stylish.

Valores de Marca

• •Quality and Affordability
• •Elegance and Style
• •Adventure and Freedom
• •Nostalgia and Authenticity

Mejores Prácticas

• •Embrace Storytelling: Use the narrative of Route 66 as a backdrop for your products. Connect the feeling of freedom, discovery, and classic style to your jewelry in your descriptions, social media posts, and campaigns.
• •Maintain a Consistent Visual Identity: Ensure that your imagery across all platforms reflects the brand's values. Use high-quality photos that evoke a sense of adventure and elegance, whether it's a product shot or a lifestyle image.
• •Use a Consistent Vocabulary: Develop a list of brand-specific keywords and phrases (e.g., "journey," "open road," "timeless," "adventurous spirit," "classic style") and use them consistently in all your copy.
• •Engage with Your Community: As your social media following grows, interact with your audience in a way that is friendly, inspiring, and on-brand. Answer questions, respond to comments, and make your customers feel like part of the US66 journey.
• •Be Authentic and Transparent: Clearly communicate your brand's focus on affordable, plated jewelry. Build trust by being upfront about your products and their value, which will help differentiate you from other "Route 66" businesses and create a loyal customer base.

Percepción Social

Not yet established; needs to build a distinct identity to separate from the general "Route 66" tourism and memorabilia market. Currently, online searches lead predominantly to other businesses, causing confusion. Building a strong, unique brand identity around their specific product offering is crucial. The lack of negative reviews is a positive starting point, offering an opportunity to shape its reputation from the ground up.

Ejemplos de Copy

• •Find your freedom. Our new 'Open Road' necklace is a tribute to endless horizons and unforgettable journeys. Plated in 18k gold for a timeless shine. #US66Store #FindYourFreedom #Jewelry
• •Elegance for the Journey. Discover our collection of adventure-inspired jewelry, now up to 30% off. Your next favorite piece is waiting. #US66 #OnTheRoad #Sale
• •Welcome to the US66 family! We believe every day is a new adventure, and every piece of jewelry should tell a story. Here's a 15% discount on your first order to start your journey with us. #US66 #AdventureAwaits
• •The 'Wanderer' Bracelet: A classic design for the modern explorer. Crafted with sterling silver plating, this piece is a subtle nod to the spirit of the open road. Perfect for solo adventures or as a gift for your favorite travel companion. #US66Style #Wanderer
• •You don't have to be on Route 66 to feel its spirit. Our affordable and elegant jewelry is designed for the adventurous heart. Shop the collection now and carry a piece of the journey with you. #US66 #JewelryForAdventurers