Brand Tone

Innovative & Tech-Forward, Educational & Supportive, Community-Oriented, Accessible & Empowering, Professional & Quality-Focused

Brand Values

• •Open-Source Advocacy
• •Innovation
• •Accessibility & Inclusivity
• •Community & Collaboration
• •Quality & Reliability
• •Inspiration & Empowerment

Best Practices

• •Maintain a consistent tone across all platforms, from website copy to social media posts.
• •Emphasize the 'how' behind quality claims by detailing testing procedures, design choices, and component specifications.
• •Showcase real-world applications of your products through tutorials, case studies, and community spotlights.
• •Actively engage with your community, responding to questions, providing support, and fostering collaboration.
• •Highlight open-source contributions and initiatives to reinforce your commitment to accessibility and collaboration.

Social Perception

A leading provider of accessible AIoT solutions, empowering makers and innovators through open-source technology and a supportive community.

Copy Examples

• •"Transforming makers into innovators with accessible AIoT solutions."
• •"Join our community of developers and enthusiasts building the future of wireless mesh networks."
• •"Explore our open-source hardware and software, designed for seamless integration and limitless possibilities."
• •"We don't just sell hardware; we provide the tools and the community to help you create, learn, and redefine what's possible."
• •"Our ESP32 LoRa V3 Dev Kit combines Wi-Fi, LoRa, and Bluetooth 5 LE for unparalleled connectivity and performance."