Brand Tone

Practical & Solution-Oriented, Helpful & Informative, Friendly & Approachable, Direct & Unfussy

Brand Values

• •Practicality
• •Organization
• •Convenience
• •Accessibility
• •Everyday Improvement

Best Practices

• •Understand Your "Why": Always circle back to the core mission: making everyday life easier for your customers. Every piece of copy should reflect this helpful, solution-oriented approach.
• •Speak Your Customer's Language: Use clear, simple, and direct Portuguese (as they are Brazil-based). Avoid jargon or overly formal language. Keep it friendly and relatable, like talking to a neighbor about a great new find.
• •Focus on Benefits, Not Just Features: Instead of just saying "durable plastic," explain "durable plastic that withstands daily use, keeping your items secure for longer." Show how the product improves their life.
• •Use Visuals to Reinforce the Tone: Ensure product photos and videos match the practical, helpful, and often problem-solving nature of the copy. Show products in use, making life easier.
• •Create a Simple Style Guide: Briefly document key tone words (e.g., "helpful," "practical," "friendly," "easy"), common phrases (like their "Tudo para facilitar seu dia a dia!"), and the level of formality. This helps anyone writing copy to stay consistent.

Social Perception

Customers seem to perceive Delicatti as a source for useful and interesting household items. Interactions often involve questions about product availability, price, or specific uses. The brand is likely seen as a practical provider of "achadinhos" (good finds) for the home. The lack of widespread negative reviews in the initial search suggests that, for its current customer base, the perception is likely neutral to positive, centered on product utility.

Copy Examples

• •For a kitchen organizer: "Tired of cluttered countertops? Our new [Product Name] is here to bring calm to your kitchen! 🍳✨ Easy to install and even easier to love. Make your cooking space a happy space! #KitchenOrganization #DelicattiHome #PracticalSolutions"
• •For a cleaning gadget: "Spend less time cleaning and more time living! 😉 The [Product Name] tackles tough messes in minutes, so you can get back to what matters. Discover the Delicatti difference. #EasyCleaning #HomeHacks #DelicattiUtilidades"
• •For a bathroom accessory: "Transform your bathroom into a mini-oasis! 🛁 Our [Product Name] adds a touch of style and a lot of practicality. Simple solutions for a more relaxing routine. #BathroomBliss #HomeOrganization #Delicatti"
• •General Brand Post: "At Delicatti, we believe a little organization goes a long way! That's why we curate useful and clever items to make your everyday life smoother and your home happier. What's your favorite home hack? Share below! 👇 #DelicattiMakesItEasy #HomeSweetOrganizedHome"
• •Promotional Post: "Your home deserves an upgrade! This week, get [Discount Percentage]% off all our smart storage solutions. Practical products, happy prices! ✨ Shop now at delicatti.com.br. #DelicattiDeals #OrganizedLife #HomeSolutions"