Brand Tone

Friendly, Direct, and Commercial

Brand Values

• •Accessibility
• •Variety and Newness
• •Responsiveness
• •Simplicity

Best Practices

• •Always Use a Friendly and Positive Opening: Start social media posts with warm, informal greetings like "Hello!", "Hey everyone," or relevant emojis (e.g., ☀️,🍂,✨) to maintain an approachable tone.
• •Be Direct with the Call to Action (CTA): Never leave the customer guessing what to do next. Use clear and simple CTAs like "Shop Now," "Get Yours Here," "Tap to Shop," or a direct link to the product.
• •Keep it Simple and Scannable: Use short sentences, line breaks, and emojis to break up text. The audience is likely browsing on mobile, so the copy should be easy to read and digest quickly.
• •Highlight Key Information (Price & Newness): Consistently mention what makes the product attractive—whether it's a new arrival, a special price, or a popular restock. This reinforces the values of variety and accessibility.
• •Maintain a Consistent Voice Across All Channels: Whether writing a Facebook post, a TikTok caption, or a website pop-up, the friendly, direct, and helpful tone should be unmistakable. This builds a predictable and trustworthy brand personality.

Social Perception

Šur Šur is perceived as a reliable and accessible online boutique for everyday women's fashion in Lithuania. Customers view it as a go-to source for trendy and affordable clothing. The active and direct engagement on Facebook builds a level of trust and reliability. The brand is seen as practical and unpretentious. The lack of a high-concept brand story makes it relatable for consumers who are more interested in the product's style and price than in a brand narrative. Its use of local influencers suggests an understanding of its target audience and a desire to connect with them authentically.

Copy Examples

• •Hello, sunshine! ☀️ Your weekend just got brighter with our new collection of summer dresses. Light fabrics, beautiful colors, and prices you'll love. See them all and pick your favorite before it's gone! 👉 [Link to Website]
• •Coffee run, movie night, or just living your best life. This set does it all. ✨ So comfy, you'll never want to take it off! Shop the look now at sursur.lt #cozyvibes #loungewear #lithuania
• •MID-SEASON SALE! 🎉 Up to 50% off on your favorite styles. The perfect time to refresh your wardrobe. Don't wait – these deals won't last forever! Shop Now.
• •💌 A special treat just for you... New Arrivals are here!
• •New jackets have landed! Which one is your style for this autumn? 🍂 Vote now and tap the link to shop them both! [Link Sticker]