Brand Tone

Educational, trustworthy, and scientific. The brand voice is calm, informative, and reassuring.

Brand Values

• •Sustainability & Environmental Responsibility
• •Health & Safety
• •Efficacy
• •Natural Innovation
• •Cruelty-Free

Best Practices

• •Lead with Safety: Always highlight the "safe for kids and pets" angle. This is a powerful emotional driver for the target audience and a key differentiator from chemical-heavy competitors.
• •Educate, Then Sell: Use copy to explain the science of bio-enzymes in simple, easy-to-understand terms. Positioning the brand as an educator builds trust and justifies the product's value.
• •Use Trust-Building Keywords: Consistently incorporate words like "natural," "non-toxic," "eco-friendly," "biodegradable," "plant-based," and "chemical-free" across all marketing materials.
• •Focus on "Effective & Gentle": Balance the message to show that the product is both powerful enough to handle tough messes and gentle enough for the environment and family.
• •Maintain a Clean & Calm Tone: The writing style should mirror the product itself—clean, clear, and uncluttered. Avoid hype, exclamation points, and aggressive language. The tone should be reassuring and informative, reflecting the brand's scientific foundation.

Social Perception

That of a responsible, scientifically-backed company providing a safe alternative to conventional cleaners. The brand is positioned to appeal to environmentally conscious consumers, families with young children and pets, and individuals interested in gardening and sustainable living.

Copy Examples

• •Clean floors, clear conscience. Let your little ones and furry friends roam free. Our Bio-Enzyme Floor Cleaner uses the power of nature to eliminate dirt and grime without any harsh chemicals. A truly safe clean for the most important members of your family. #UrthyClean #EcoFriendlyHome #SafeForPets
• •Give your fruits and vegetables the pure beginning they deserve. Pesticides and waxes don't belong on your plate. Urthy's Fruit & Veggie Wash uses natural bio-enzymes to gently remove surface contaminants, ensuring that every bite is as nature intended. Safe, effective, and essential for a healthy kitchen.
• •Urthy® Bio-Enzyme Cleaners | Non-Toxic & Eco-Friendly. Powerful, plant-based cleaning solutions for your home and garden. Safe for kids & pets. Shop our floor cleaners, veggie wash & more. Go beyond clean with Urthy.
• •The secret to a healthier home is... enzymes? Tired of choosing between a clean home and a safe one? At Urthy, we've harnessed the power of natural bio-enzymes to create cleaners that are tough on dirt but gentle on the planet and your family. Discover how our science-backed, eco-friendly formulas can transform your home.
• •What Are Bio-Enzyme Cleaners and Why Should You Make the Switch? Step into the future of cleaning. Unlike conventional cleaners that use harsh chemicals to mask messes, Urthy’s bio-enzyme solutions work on a molecular level to break down and eliminate organic waste, leaving behind a truly clean and safe environment. Learn how this revolutionary, nature-powered technology works.