Brand Tone

professional, informative, and aspirational, with a stylish and trend-conscious voice, and a clear B2B undertone

Brand Values

• •Quality and Craftsmanship
• •Sustainability and Eco-Consciousness
• •Customer-Centricity and Customization
• •Fashion and Style
• •Durability and Longevity

Best Practices

• •Lead with Value: Always start by emphasizing the core values of quality, durability, and sustainability. Use terms like "hand-polished," "eco-friendly," "long-lasting," and "premium acetate."
• •Educate Your Audience: Briefly explain why acetate is a superior material. Mention its plant-based origins, flexibility, and the richness of its colors to justify the premium positioning.
• •Balance Professional and Aspirational Tones: Maintain a professional tone when discussing manufacturing and quality, but switch to a more aspirational and fashion-focused voice when showcasing the products in lifestyle contexts.
• •Tailor the Message to the Platform: On visual platforms like Instagram and TikTok, use shorter, punchier copy that focuses on style and trends. For the website blog and B2B communications, use more detailed, informative language.
• •Emphasize "Investment" over "Purchase": Frame the acquisition of an Urrykid accessory as a long-term investment in style and quality, rather than a simple purchase. This reinforces the idea that the higher price point delivers greater value over time.

Social Perception

Urrykid is perceived primarily as a manufacturer and supplier of high-quality, stylish hair accessories. Customers who value durability and sustainable practices are likely to have a positive perception of the brand. The emphasis on customization makes them attractive to other businesses and designers looking for a reliable production partner. For the end consumer, particularly those active on platforms like TikTok, Urrykid products are seen as cute, trendy, and desirable. The brand appeals to eco-conscious consumers and those who are willing to pay a bit more for a product that will last longer and is made from better materials.

Copy Examples

• •Style that feels as good as it looks. Our acetate hair clips are not only designed to be beautiful but are also biodegradable, so you can accessorize with a clear conscience. Make a statement for the planet.
• •Tired of hair clips that snap and fail? Invest in accessories that last. Hand-polished from premium acetate, our claw clips are crafted for flexibility and strength, promising you a timeless hold, day after day.
• •Your new favorite accessory has arrived. From bold, modern designs to classic tortoiseshell, our collection is curated to elevate your style. Find the perfect piece to complete your look and turn heads.
• •Bring your vision to life. As expert manufacturers of acetate accessories, we partner with brands to create custom designs that stand out. With over 1000 colors and endless possibilities, let's create something unique together.
• •Effortless style starts here. Whether you're heading to the office or out for the night, our hair accessories provide the perfect finishing touch. Discover the blend of Parisian chic and modern design in every piece.