Brand Tone

artistic, spiritual, and authentic

Brand Values

• •Artisanal Craftsmanship
• •Authenticity and Originality
• •Spirituality and Symbolism
• •Connection to Nature and History
• •Bold Individuality

Best Practices

• •Lead with the "Why": Always start with the inspiration, the story, or the meaning behind the piece. The "what" (the product) should follow the "why" (the purpose and inspiration).
• •Use Evocative and Sensory Language: Words like "forged," "whispers," "sacred," "tales," "energy," and "soul" will reinforce the brand's spiritual and artistic tone.
• •Emphasize the Human Element: Consistently mention that the jewelry is "handmade," "crafted by the artist," or created in the "workshop." This builds a connection with the creator, Carole M.
• •Speak to the Individual, Not the Masses: Use "you" and "your" to create a personal connection. The copy should make the reader feel seen and understood in their desire for unique self-expression.
• •Maintain a Visual and Textual Harmony: The aesthetic of the copy should match the visuals. If the imagery is raw, artistic, and unconventional, the text should be equally poetic and non-traditional. Avoid overly polished, generic marketing language.

Social Perception

Overwhelmingly positive; perceived as highly creative, unique, high-quality, and artistic. Strong appreciation for handmade nature and intricate details. Attracts a niche community valuing art, self-expression, and alternative aesthetics.

Copy Examples

• •From the whispers of ancient tales and the energy of sacred symbols, our new collection is born. Each piece, a testament to the power of adornment, handcrafted to be a part of your story. Discover the collection and find the jewel that speaks to your soul.
• •This is not just a jewel, it is a statement. Forged by hand and infused with intention, our [Product Name] is for the bold spirit who walks their own path. Wear it as a shield, a symbol, or a celebration of your unique self.
• •No machines, no molds. Just the artist's hand, traditional tools, and a deep respect for the craft. Every line, every curve of your UR-N jewel is a mark of its journey from raw material to a piece of wearable art.
• •The beautiful [Customer's Name] embodying the spirit of UR-N. Our creations come to life when they find their destined wearer. A true reflection of power, grace, and individuality. #URNstories
• •In a world of fleeting trends, choose something with a soul. Our jewelry is a connection to the timeless, the meaningful, and the authentically you. Explore our world and adorn yourself with intention.