Tono de Marca

Motivational, Direct, Performance-Focused, Confident, Energetic, Modern, Aspirational

Valores de Marca

• •Results & Performance
• •Quality & Purity
• •Motivation & Empowerment
• •Integrated Lifestyle
• •Trust

Mejores Prácticas

• •Always Lead with the Benefit: Start with what the customer will achieve (e.g., 'Unleash your potential,' 'Build real strength'). The feature (the product) should be the solution to that benefit.
• •Use Action-Oriented Language: Employ strong verbs and direct commands like 'Order,' 'Unleash,' 'Elevate,' and 'Build.' This reflects the brand's 'no excuses' value.
• •Maintain a Confident, Expert Tone: Write as a trusted partner in the customer's fitness journey. Avoid hesitant language. State facts about quality and results with confidence (e.g., 'Our formula is pure,' 'You will see results').
• •Integrate the Lifestyle Element: Consistently connect the products to the broader lifestyle. Use hashtags like #BeInTheGame, #DoEverythingPossible, and #URMAXLifestyle to reinforce that it's more than just supplements.
• •Keep it Short and Punchy: Social media copy should be easily digestible. Use short sentences, bold statements, and relevant emojis (like ⚡, 🏆, 🏈) to capture attention and convey energy quickly.

Percepción Social

Urmax is positioning itself as a premium, high-energy fitness lifestyle brand. The target audience is clearly composed of dedicated gym-goers and fitness enthusiasts who value performance, quality, and an aesthetic that aligns with a strong, motivated identity. The perception is that of a serious, ambitious newcomer in the fitness market.

Ejemplos de Copy

• •Stop settling for average workouts. Our new pre-workout is not a promise, it's a guarantee. Unleash your true potential from the first scoop. No excuses, just results. #URMAX #BeInTheGame
• •Your commitment doesn't end when you leave the gym. Our new joggers are designed for the dedicated. Built for comfort, styled for the street. Elevate your style. #URMAX #DoEverythingPossible
• •Strength isn't given, it's built. Our pure creatine is the foundation for your next PR. No fillers, no hype—just the power you need to progress. Ready to lift heavier?
• •Your goals don't care about your doubts. Fuel your body with what works and show up. Every. Single. Day. That's the URMAX way. #Motivation #Fitness
• •Real results shouldn't be a luxury. This week only, get 25% off when you bundle our EAA and Creatine. Invest in your strength. Your body will thank you. Order now.