Brand Tone

informative, helpful, trustworthy, and approachable

Brand Values

• •Health and Wellbeing
• •Natural and Sustainable Solutions
• •Quality
• •Knowledge Sharing and Education
• •Customer Focus and Service
• •Family Business Ethos
• •Self-Responsibility (Selbstverantwortung)

Best Practices

• •Prioritize Education Over Hard Selling: Focus on providing valuable information about health, ingredients, and product benefits. Let the quality and relevance of the information build trust and lead to sales.
• •Maintain a Personal and Approachable Voice: Use "you" and "we" to create a direct connection. Incorporate the friendly and caring tone exemplified by Karin Huber in video content. Use welcoming language like "Herzlich Willkommen" (A warm welcome).
• •Emphasize Natural Origins and Quality: Consistently highlight that products are inspired by nature, of high quality, and, where applicable, of Austrian origin.
• •Be Clear, Direct, and Supportive: Avoid overly technical jargon where possible, or explain it clearly. The copy should empower customers with understanding and provide solutions to their health concerns.
• •Show, Don't Just Tell, Your Values: Instead of just stating you offer "advice," create blog posts, videos, or FAQs that genuinely offer advice. Instead of just saying "family business," share stories or insights from the team. Highlight "Gesundheit = Lebensfreude" as a guiding principle.

Social Perception

reliable source for natural health products and information

Copy Examples

• •Headline: Your Journey to Natural Wellness Starts Here. Body: At Urkornstueberl, we believe that nature holds the key to vibrant health. Discover our range of high-quality, Austrian-made supplements, crafted to support your wellbeing, naturally. Let us guide you.
• •Headline: Feeling Your Best, Every Day. Body: Tired of confusing health fads? We provide clear, expert advice and pure, effective natural products. From boosting your immunity to enhancing your energy, find your tailored solution with Urkornstueberl.
• •Headline: The Urkornstueberl Difference: Quality, Care, and Austrian Roots. Body: As a family business, your health is personal to us. We meticulously source our ingredients and create products inspired by nature's wisdom. Experience the Urkornstueberl commitment to your vitality.
• •Headline: Unlock Your Body's Potential with Our Vitalstoff-Konfigurator. Body: Not sure which supplements are right for you? Our easy-to-use Vitalstoff-Konfigurator helps you identify your unique needs and recommends the perfect natural support. Personalized wellness is just a click away!
• •Headline: Join Our Community & Embrace a Healthier Lifestyle. Body: Connect with like-minded individuals and our team of experts in the Urkornstueberl Facebook group. Share experiences, ask questions, and empower yourself with knowledge on natural health, vitamins, and more.