Brand Tone

Dermatological & Scientific, Caring & Soothing, Natural & Pure, Trustworthy & Authentic, Informative & Educational

Brand Values

• •Efficacy
• •Safety & Tolerance
• •Naturality
• •Authenticity
• •Innovation
• •Well-being

Best Practices

• •Prioritize clarity and scientific accuracy: Always back claims with the brand's research, the properties of Thermal Water, and dermatologist recommendations. Use clear, understandable language even when discussing scientific aspects.
• •Emphasize gentleness and soothing benefits: Consistently highlight the suitability for sensitive skin and the calming, healing properties of the products, rooted in the natural purity of Uriage Thermal Water.
• •Maintain a caring and empathetic voice: Acknowledge the discomfort and concerns associated with various skin conditions and position Uriage as a supportive and effective solution.
• •Leverage French heritage and authenticity: Subtly weave in the brand's origin in the French Alps and its long history to reinforce trust and quality perception.
• •Be informative and educational: Provide valuable content that helps consumers understand their skin and how Uriage products can help, rather than just focusing on sales. Explain the benefits of key ingredients and the uniqueness of the Thermal Water.

Social Perception

Highly Trusted for Sensitive Skin, Effective and Gentle, Dermatologist Endorsed, Quality French Pharmacy Brand, Reliable, Accessible Expertise

Copy Examples

• •Soothe Your Sensitive Skin with the Power of the Alps. Discover Uriage Thermal Water, uniquely enriched by a 75-year journey through the French Alps. Clinically proven to hydrate, protect, and calm even the most delicate skin. Experience dermatological care, naturally.
• •Dermatologist-Recommended Relief for [Specific Skin Concern, e.g., Eczema-Prone Skin]. Trust Uriage [Relevant Product Line, e.g., Xémose] to restore comfort to your skin. Formulated with our healing Thermal Water and potent ingredients, our solutions are designed for maximum efficacy and tolerance.
• •More Than Just Water. It's a Skin Savior. For over 200 years, Uriage Thermal Water has been recognized for its exceptional dermatological benefits. Naturally isotonic, it works in perfect harmony with your skin to reduce irritation and strengthen its natural defenses.
• •Gentle Enough for Baby, Powerful Enough for You. Uriage offers high-tolerance skincare for the entire family. From daily cleansing to specialized treatments, experience the gentle efficacy of formulas enriched with pure Alpine Thermal Water.
• •Unlock Your Skin's Radiance. The Science of Uriage. Our dermatological laboratories combine the unique benefits of Uriage Thermal Water with advanced active ingredients to create skincare that truly transforms your skin. Protect, repair, and reveal a healthier complexion.