Brand Tone

personal, passionate, thoughtfully artistic, professional yet whimsical and approachable, articulate, intelligent, and engaging, reflecting a creator deeply connected to their work.

Brand Values

• •Connection and Nostalgia
• •Intricate Craftsmanship
• •Storytelling
• •Appreciation for Urban Life
• •Playful Imagination

Best Practices

• •Lead with the Story: Every piece of copy should start with the story or emotion behind the illustration, using phrases like "Inspired by" or "Remember the feeling of...".
• •Emphasize Craftsmanship and Detail: Consistently mention the intricate nature of the work using words like "detailed," "intricate," "meticulous," and "hand-drawn." Sharing behind-the-scenes content is also effective.
• •Balance Artistic and Approachable Language: Maintain a welcoming tone. Use thoughtful language on the website and in formal descriptions, and be more direct, ask questions, and use emojis on social media to foster community.
• •Connect Place with Memory: Always tie illustrations back to the universal experience of place and memory, which is the core of the brand's emotional appeal. Encourage the audience to share their own stories.
• •Use "Urbsvidi" as a Philosophy: Reinforce the brand name's meaning with taglines like "See the city differently" or "What stories do your city's walls tell?" to connect products to the founding philosophy of urban observation.

Social Perception

Urbsvidi Illustration is perceived as a high-quality, artist-driven brand that offers unique and meaningful gifts. It is admired for the skill and dedication evident in its artwork, enhancing the brand's credibility and authenticity as a thoughtful creator.

Copy Examples

• •Ever walk past a place so many times it becomes part of your story? That's the feeling behind our new [Landmark Name] print. Each line and shadow is a nod to the memories made here. See the city you love in a whole new way. Link in bio to bring this piece home. #Urbsvidi #CityIllustration #ArtOfTravel #ArchitecturalArt #TorontoArt
• •Capture the magic of a quiet city morning with this intricate illustration. Inspired by the charming, often-unseen corners of urban life, this piece brings a story to your walls. Every print is a reminder of the beauty in the details, making it a thoughtful gift for the traveler, architect, or dreamer in your life. Printed on high-quality, archival paper to ensure the story lasts a lifetime.
• •It starts with a walk. A glance up at a window, a fascination with a fire escape, the way a street corner holds a thousand stories. Urbsvidi was born from a desire to capture these moments. From the Latin for "I Saw the City," this is more than just illustration; it's a visual diary of our urban explorations, celebrating the architecture and energy that shape our lives.
• •A piece of the city, delivered to your door.
• •The final result of a month-long project. Every line tells a part of the story. What should I draw next? #ArtProcess #Illustration #Drawing #ArtistLife #InkDrawing #TimelapseArt