Brand Tone

Empowering, Educational, and Heartfelt

Brand Values

• •Diversity & Representation
• •Inclusion
• •Self-Esteem
• •Quality & Craftsmanship
• •Authenticity

Best Practices

• •Lead with the "Why": Always connect the product back to the core mission. Don't just sell a doll; sell the feeling of being seen, the importance of diversity, and the boost in a child's self-esteem.
• •Use Empowering Language: Employ strong, positive, and affirming words. Phrases like "Celebrate Your Beauty," "Stand Tall," "Love Your Curls," and "Proudly You" reinforce the brand's core message.
• •Spotlight User Stories: Actively encourage and feature user-generated content (with permission). Sharing real stories and photos of children with their dolls is the most authentic way to communicate the brand's impact. This builds community and trust.
• •Educate Gently: Weave educational tidbits into your content. This could be about the craftsmanship of the dolls, the importance of diverse play for child development, or celebrations of different cultures. This positions the brand as a thoughtful leader in its space.
• •Maintain a Warm and Inclusive Tone: Whether writing a product description, a social media reply, or an ad, the voice should always be welcoming and heartfelt. Address the audience as a community of parents and caregivers who share the brand's values. Avoid overly corporate or sterile language.

Social Perception

Pioneering and Purpose-Driven

Copy Examples

• •The Power of Seeing Yourself. It’s more than just a doll. It’s a friend that looks like you, a celebration of your unique beauty, and a daily reminder to love the skin you're in. This is the moment we live for. ✨ #URBIDOLLS #RepresentationMatters #BlackDolls #SelfLove
• •Give Your Child the Gift of Belonging. In a world of many faces, we believe every child deserves to see their own in the toys they love. URBIDOLLS are crafted with love to celebrate diversity, from beautiful skin tones to realistic hair textures. Find their new best friend today.
• •Meet Amara: Bold, Bright & Beautiful. Amara’s magnificent, soft-to-the-touch afro hair is perfect for styling and celebrating natural beauty. Designed to inspire hours of imaginative play, she reminds every child that their hair is a crown to be proud of. She comes dressed in a vibrant, custom-designed outfit that reflects her confident spirit.
• •It's Not Just Play, It's Powerful. Did you know that representative toys can help build a child's confidence and worldview? When kids play with dolls that reflect the wonderful diversity around them, they learn empathy, acceptance, and self-love. At URBIDOLLS, we're proud to be a part of your child’s journey. Thank you for making our mission possible.
• •Beyond the Toybox: Dolls with a Purpose. URBIDOLLS are more than beautiful faces. They are storytellers, confidence-builders, and a celebration of culture and identity. Pin for diverse play inspiration and join a community dedicated to raising the next generation of proud, empowered kids. #MulticulturalDolls #ToysForInclusion #DiverseToys #URBIDOLLS