Brand Tone

Personal, Passionate, Sustainable, Conscious, Soulful, Timeless, Approachable, Genuine, Empowering

Brand Values

• •Sustainability & Eco-consciousness
• •Craftsmanship & Uniqueness
• •Artistic Expression & Creativity
• •Personal Connection & Individuality
• •Timelessness
• •Quality & Durability
• •Local & Ethical Sourcing

Best Practices

• •Always Lead with Passion and Purpose: Whether writing a product description or a social media update, infuse the copy with the genuine passion behind the creations and the purpose of sustainability.
• •Highlight Sustainability and Uniqueness: Clearly communicate the eco-friendly practices and the unique, handcrafted nature of the jewelry.
• •Emphasize the "Soulful" and "Timeless": Use language that evokes emotion and connects the jewelry to deeper meanings beyond aesthetics, focusing on its lasting and personal nature.
• •Use "I" and "my" when appropriate to reflect the artist-led nature of the brand. Stina Urberg's personal story and passion for creation are central to the brand's communication.
• •Create copy that empowers the wearer by using language to make them feel pride and power.

Social Perception

Viewed as a provider of "soulful" jewelry that carries a story and deeper meaning beyond mere adornment. The brand is recognized for its commitment to eco-friendly practices and creating "climate-smart" jewelry.

Copy Examples

• •Wear jewelry that reflects your unique spirit and values. #UrbergDesign #SustainableJewelry #HandmadeArt #EcoChic #UniquePieces
• •The "Maadter" Necklace: Born from local industry scraps, this striking aluminum piece is surprisingly lightweight and undeniably unique. #TimelessDesign #EcoFriendlyFashion #ArtisanJewelry
• •At Urberg Design, we believe in jewelry with a heart.
• •Join us in adorning the world with consideration for the future.
• •Explore pieces designed to make you feel proud and uniquely you.