Brand Tone

Trendy, Stylish, Friendly, Approachable, Confident, Innovative, Positive, Upbeat, Slightly Playful/Witty

Brand Values

• •Quality and Design
• •Innovation and Trend-Consciousness
• •Customer Satisfaction
• •Sustainability
• •Social Responsibility
• •Functionality and Practicality

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (e.g., trendy, friendly, confident, witty), personality traits, vocabulary (words to use/avoid), and grammar style. Share this guide with everyone who creates content.
• •Know Your Audience: Understand who you're talking to. Tailor the language and references to resonate with your target demographic (urban, style-conscious individuals). Use the platforms they use, in the way they use them.
• •Be Authentic and Human: Avoid overly corporate or robotic language. Let the founders' passion and the brand's story shine through. Use contractions and a conversational style where appropriate, especially on social media.
• •Consistency Across All Channels: Ensure the tone is consistent whether it's on the website, social media posts, email newsletters, product descriptions, or customer service interactions. A customer should feel they are interacting with the same brand personality everywhere.
• •Review and Iterate: Regularly review your content to ensure it aligns with the defined brand tone. Solicit feedback and be open to evolving the voice as the brand grows, while staying true to core values. Monitor how your audience responds to different types of messaging.

Social Perception

Positive, Trendy and Fashionable, Trustworthy, Swiss Brand, Socially Conscious

Copy Examples

• •Headline: Your City. Your Style. Your URBANY'S. Body: Stop the search. The ultimate urban accessory is here. URBANY'S phone necklaces and bags aren't just cool, they're your new everyday essential. Quality design, sustainable vibes. What are you waiting for?
• •Instagram Post: Life’s too short for boring accessories. 😉 Switch up your look with our new collection of vibrant phone necklaces! Practical? Check. Stylish? Absolutely. Tap to shop and let your phone hang out in style. #Urbanys #StyleHack #PhoneFashion
• •Product Description (for a vegan leather bag): Meet your new partner in crime. Crafted from premium recycled vegan leather, this bag is as kind to the planet as it is chic on your shoulder. Spacious enough for your essentials, stylish enough for any adventure. Go on, treat yourself – and the Earth.
• •Email Subject: 👋 Hey [Customer Name], Your Style Upgrade is Calling! Body: Ready to turn heads? At URBANY'S, we're all about blending top-notch quality with the freshest urban trends. From hands-free phone necklaces to must-have bags, discover accessories that just *get* you. Plus, feel good knowing we’re committed to sustainability and social good. [Link to New Arrivals]
• •Facebook Ad: Tired of the phone-fumble? 📱 URBANY'S phone necklaces are here to save your day (and your screen!). Designed in Switzerland for your busy life. Explore our collection – loved by over 50,000 trendsetters! Fast, free shipping in CH & LI. Shop now! [Link to Website]