Brand Tone

inspirational, innovative, and connected to nature

Brand Values

• •Innovation and Design
• •Health and Well-being
• •Connection with Nature & Environmental Freedom
• •Meaningful Connection
• •Quality and Craftsmanship
• •Community

Best Practices

• •Embrace Storytelling: Share the "why" behind Urban Wing – Darin's passion, the inspiration from nature, and the desire to foster connection and well-being. This makes the brand more relatable and human.
• •Use Sensory Language: Appeal to the senses when describing the sauna experience – the scent of cedar, the feel of the heat, the visual connection to the outdoors (especially with the NorthUp).
• •Highlight Uniqueness and Innovation: Continuously emphasize what makes Urban Wing different, particularly the novel designs like the NorthUp sauna and the commitment to "nature-inspired" solutions.
• •Maintain an Uplifting and Aspirational Voice: Focus on the transformative benefits of the products – improved health, mental clarity, environmental freedom, and deeper connections.
• •Stay Authentic to the Founder's Vision: Since Darin's interests in building, inventing, and reusing are mentioned, let this authenticity shine through. Avoid overly corporate jargon and maintain a tone that feels genuine and passionate.

Social Perception

curiosity and intrigue mixed with some traditionalist skepticism

Copy Examples

• •Headline: Reconnect with What Matters. Discover the Urban Wing Sauna Experience. Body: In a world that’s always on, find your sanctuary. Our nature-inspired saunas are more than just heat; they're a pathway to environmental freedom, profound well-being, and genuine connection. Step in, breathe out, transform.
• •Headline: Innovation for Your Well-being. The NorthUp Sauna by Urban Wing. Body: Imagine a sauna that blends seamlessly with the beauty around you. With its unique transparent design, the NorthUp offers an immersive experience, inviting nature in while you unwind. Crafted for inspiration, built for life.
• •Headline: Urban Wing: Crafting More Than Saunas – We’re Building Sanctuaries. Body: From sustainably sourced cedar to innovative stove designs, every Urban Wing product is a testament to quality and a deep respect for nature. Elevate your home, nurture your health, and rediscover the joy of authentic connection.
• •Social Media Post (if they had one, or for a blog): Image: Stunning shot of the NorthUp sauna in a natural setting, or a detail of cedar craftsmanship. Text: How do you find your freedom in a digital world? We believe it starts with making space for yourself, surrounded by the elements. Our saunas are designed to be that space – where warmth meets innovation, and you can reconnect with yourself and the world outside. #UrbanWing #SaunaLife #NatureInspired #WellnessJourney #EnvironmentalFreedom
• •Product Description Snippet (for a sauna stove): The heart of your sanctuary. Our [Product Name] stove is engineered for optimal heat and efficiency, embodying Urban Wing’s commitment to innovative design and lasting quality. Experience the warmth that transforms, crafted with passion by Darin and the team.