Brand Tone

Inspiring & Creative, Friendly & Approachable, Supportive & Empowering, Modern & Stylish, Playful & Joyful

Brand Values

• •Self-Expression & Personalization
• •Ease & Accessibility
• •Quality & Craftsmanship
• •Transformation & Joy
• •Innovation & Creativity
• •Community
• •Eco-Friendliness

Best Practices

• •Emphasize "Effortless Transformation": Consistently highlight how easy it is to apply, remove, and dramatically change a space with Urbanwalls products. Use words like "simple," "easy," "quick," "instantly," "transform."
• •Inspire Individuality: Frame products as tools for self-expression. Encourage customers to be creative and make their space uniquely "them." Use phrases like "your style," "personalize," "distinctive as you are."
• •Maintain a Friendly, Supportive Voice: Write as if you're a helpful friend offering inspiring decor advice. Use contractions, questions, and an upbeat, positive tone.
• •Showcase Possibility & Beauty: Use descriptive, evocative language that helps customers visualize the beautiful results in their own homes. Focus on the feeling and atmosphere the decor creates (e.g., "serene," "playful," "cozy," "vibrant").
• •Celebrate Your Community: Actively feature User-Generated Content (UGC) in marketing copy. Use inclusive language that makes customers feel part of the Urbanwalls creative family. Thank them for sharing and inspire others with their real-life examples.

Social Perception

Positive Reputation, Transformative Impact, Renter-Friendly Solution, Good Quality, Responsive Customer Service, Inspiring

Copy Examples

• •Website Headline: "Your Space, Your Story. Beautifully Transformed, Effortlessly."
• •Instagram Caption (showing a customer's decorated nursery): "Little moments, big style! ✨ We're so inspired by how @[CustomerHandle] created this dreamy nursery using our [Product Name] decals. Easy to apply, even easier to love! Tap to shop and start your own transformation. #Urbanwalls #NurseryDecor #WallDecals #HomeSweetHome #TheseAreMyUrbanwalls"
• •Product Description Snippet (for a floral wallpaper): "Bloom where you are planted. Our [Product Name] peel-and-stick wallpaper brings the serene beauty of a garden indoors. Crafted for quality and designed for effortless application, it’s the perfect way to refresh your sanctuary without the long-term commitment. Dare to decorate differently!"
• •Email Subject Line (for a sale): "🏠 Walls Looking Bare? Let's Fix That (Beautifully & Easily!)"
• •TikTok Video Concept Intro (Quick cuts of before/after): "Blank wall blues? 🙁 Watch us take this room from drab to FAB in under an hour with our new [Product Name] decals! 😍 No mess, no stress, just pure style. #Urbanwalls #DIYDecor #WallMakeover #PeelAndStick #HomeHack"