Tono de Marca

Approachable, contemporary, and value-driven, with a friendly and casual tone that emphasizes quality and affordability.

Valores de Marca

• •Comfort & Quality
• •Accessibility
• •Contemporary Style
• •Simplicity
• •Customer-Centricity

Mejores Prácticas

• •Always highlight comfort and material, especially "Pure Cotton," using words like "breathable," "soft," and "all-day comfort."
• •Maintain a friendly, conversational, and relatable tone, as if speaking to a friend about a great find.
• •Emphasize product versatility, showcasing how items fit various occasions and modern lifestyles.
• •Keep copy clear, direct, and easy to understand, avoiding jargon and focusing on features and benefits.
• •Ensure visual content aligns with the copy's tone, using bright, natural lighting and relatable settings.

Percepción Social

Perceived as a reliable, affordable, and practical online destination for young Indian women seeking trendy, casual Western wear. Valued for comfort, modern designs, and budget-friendliness, it is seen as a go-to source for a stylish, functional, and budget-friendly wardrobe.

Ejemplos de Copy

• •Your new favorite shirt has arrived! ✨ Made from 100% pure cotton, this embroidered top is all about effortless style and all-day comfort. Perfect for work, brunch, and everything in between. Tap to shop! #UrbanVest #CottonLove #NewArrivals #EverydayStyle
• •Comfort Has a New Look. Discover our collection of chic, breathable cotton shirts and tops designed for your modern life. Style that feels as good as it looks.
• •Psst... Your Wardrobe Is Calling! Tired of choosing between comfort and style? At Urban Vest, you don't have to. Our latest collection of pure cotton Western wear is here to make your everyday dressing easy and chic. Shop now and enjoy 7-day easy returns!
• •Upgrade your 9-to-5 look! Our versatile button-down shirts are crafted from premium cotton to keep you comfortable through every meeting and coffee run. Look sharp, feel amazing. Shop the Work-Leisure collection at Urban Vest.
• •Meet the 'Ethereal Bloom' Shirt. A masterpiece of comfort, this shirt is crafted from ultra-soft pure cotton and features a delicate digital floral print. The relaxed fit ensures you can move freely, while the crisp collar adds a touch of sophistication. It’s not just a shirt; it’s your new go-to for effortless elegance.