Brand Tone

Informal and Approachable, Enthusiastic and Passionate, Informative and Direct, Modern and Trendy

Brand Values

• •Variety and Choice
• •Customer Focus
• •Keeping Current
• •Community Engagement (emerging)
• •Accessibility

Best Practices

• •Know Your Audience: Understand who you're talking to (e.g., experienced vapers, those new to vaping, flavour chasers, cloud chasers). Tailor the language and references accordingly while maintaining the core informal and enthusiastic tone.
• •Use a Conversational Style: Write as if you're talking to a friend who's also into vaping. Use contractions (you're, it's), relatable slang (where appropriate and not alienating), and a friendly approach.
• •Stay Enthusiastic and Positive: Convey genuine excitement about the products and the vaping lifestyle. Focus on the enjoyment and benefits (flavour, clouds, new tech) rather than just technical specifications, but ensure information is accurate.
• •Be Clear and Direct (especially for product info): While the tone is informal, ensure product descriptions, FAQs, and important information are easy to understand. Avoid overly complex jargon where simpler terms will do, or briefly explain technical terms if necessary.
• •Maintain Visual and Verbal Synergy: Ensure the tone of the copy matches the visual style of your website and social media. If the visuals are modern and edgy, the copy should reflect that energy. Consistency across all touchpoints builds a stronger brand identity.

Social Perception

A Reliable Source for Vape Products, Modern and In-Tune with Vape Culture, Generally Positive Customer Service, Focused on Sales and Products

Copy Examples

• •🔥 FRESH DROP! 🔥 Get your hands on the new [Product Name]! Seriously smooth hits and insane flavour. You DON'T want to miss this one. Link in bio to snag yours before it's gone! #UrbanVapeNZ #NewVape #VapeLife #NZVapers #MustHave
• •💥 WEEKEND SALE NOW ON! 💥 Level up your vape game without breaking the bank! Score up to 20% off selected e-liquids and kits. What are you waiting for? Shop now & vape happy! 👉 [Link to Website] #VapeSale #UrbanVapeDeals #NZVapeCommunity #WeekendVibes
• •Say hello to your new all-day vape! [E-Liquid Name] is a mind-blowing mix of [flavour 1] and [flavour 2] that'll keep your taste buds buzzing. Perfect for cloud chasers and flavour fanatics alike. Available in [nicotine strengths]. Grab a bottle (or three!) today.
• •🤯 You Asked, We Listened! Back in Stock + New Goodies Inside!
• •*Title:* "Urban Vape Unboxed: Is the [Product Name] Worth The Hype? 💨" *Description Snippet:* "We're taking a first look at the awesome [Product Name]! We'll cover unboxing, setup, first impressions, and whether this beast lives up to the buzz. Got questions? Drop 'em in the comments! Find it here: [Link to Product]"