Brand Tone

Authentic, Serene, and Refined

Brand Values

• •Quality and Craftsmanship
• •Cultural Appreciation
• •Aesthetic Beauty and Utility
• •Accessibility

Best Practices

• •Emphasize Authenticity and Origin: Consistently mention the Japanese inspiration and, where applicable, the "Made in Japan" aspect of the products. This is a core strength and differentiator.
• •Use Evocative and Sensory Language: Describe the feel of the ceramics, the beauty of the hand-painted designs, and the calming experience of using the products. Connect the items to the feelings of serenity, tradition, and mindful living.
• •Highlight the Blend of Tradition and Modern Convenience: Acknowledge the traditional roots of the designs while also pointing out practical features like being dishwasher or microwave safe. This appeals to a contemporary audience that values both aesthetics and ease of use.
• •Tell a Story with Collections: Use the collection names (e.g., 'Fubuki Tokusa', 'Sunaji Kairagi') as a starting point to tell a small story about the inspiration behind the design, whether it's nature, art, or a specific Japanese craft.
• •Maintain a Consistent, Refined Tone: Ensure that all copy, from the website to product descriptions and any future social media, maintains a tone that is serene, elegant, and respectful of the culture it represents, avoiding overly casual or slang terms.

Social Perception

Customers and retailers perceive Urban Tokyo primarily as a reliable source for a wide variety of Japanese-style housewares, specializing in this niche. However, the brand name 'Urban Tokyo' itself may not have strong recognition among end-consumers, with perception often tied to specific products rather than the brand. The limited direct engagement due to an inactive social media presence means public perception is formed at the point of sale.

Copy Examples

• •Elevate your everyday meals into moments of serenity. Our new 'Hasui Sakura' collection, handcrafted in Japan, brings the delicate beauty of cherry blossoms to your home. Discover the harmony of tradition and modern living. #UrbanTokyo #JapaneseHome #Tableware #MindfulLiving
• •Find your calm in the heart of the city. Urban Tokyo's collection of authentic teapots, cups, and accessories brings the timeless Japanese tea ceremony to you. Embrace the art of a perfect brew.
• •From the bustling streets of Tokyo to your kitchen, savor the true taste of Japan. This hand-painted ceramic ramen bowl, complete with matching chopsticks, is designed for both beauty and function. Its generous size is perfect for your favorite noodles, while the intricate 'Great Wave' design adds a touch of iconic artistry to every bite. Microwave and dishwasher safe for modern convenience.
• •At Urban Tokyo, we believe that the objects we use every day should be a source of tranquility and beauty. Our mission is to curate a collection of finely crafted Japanese housewares that blend timeless tradition with modern living. Each piece is selected for its quality, aesthetic, and ability to turn daily routines into cherished rituals.
• •Offer your customers a unique collection that embodies the elegance and innovation of Japanese design. Urban Tokyo provides a wide range of high-quality, authentic tableware, cookware, and home goods that are proven to resonate with discerning buyers. Explore our wholesale catalog and partner with us to bring the spirit of Japan to your clients.