Brand Tone

Sophisticated & Elevated, Confident & Empowering, Fashion-Forward & Stylish, Approachable Luxury, Direct & Informative

Brand Values

• •Quality & Performance
• •Style & Design
• •Versatility
• •Exclusivity & Craftsmanship
• •Customer-Centricity
• •Innovation

Best Practices

• •Develop a Brand Voice Chart: Create a document outlining key tone characteristics (e.g., sophisticated, confident, stylish), providing "do" and "don't" examples for word choices and phrasing. This ensures anyone writing copy understands the nuances.
• •Focus on "Elevated Performance": Consistently weave in language that highlights both the high-fashion aspect and the technical performance of the garments. Use descriptive adjectives that evoke luxury and functionality (e.g., "sculpted," "luminous," "resilient," "breathable innovation").
• •Emphasize Versatility and the Modern Woman: Tailor copy to the lifestyle of a busy, stylish woman who needs her wardrobe to be as adaptable as she is. Use phrases like "from studio to street," "effortless transitions," "designed for your dynamic life."
• •Highlight Uniqueness and Exclusivity: Remind the audience of the limited-edition nature of the pieces and the unique design inspirations (e.g., "architecturally inspired," "limited run," "distinctly Urban Savage"). This reinforces the premium feel.
• •Maintain a Polished and Confident Lexicon: Avoid overly casual slang or jargon unless it specifically fits a very targeted campaign. The overall language should be intelligent, clear, and exude the confidence the brand wishes to instill in its wearers. Focus on positive and empowering messaging.

Social Perception

Positively Perceived for Uniqueness, Seen as High Quality, Good Customer Experience, Stylish and Fashionable, Aspirational yet Attainable Luxury

Copy Examples

• •Introducing the City Ruffle Legging. Inspired by the fluid lines of urban architecture, crafted from our signature performance silk fabric that moves with you, not just in the studio, but through every facet of your day. Limited edition. Elevate your movement. #UrbanSavage #HighFunctionFashion #LuxuryActivewear #NewCollection
• •Urban Savage isn't just activewear; it's a philosophy. Born from the pulse of global cities and the pursuit of uncompromised quality, we design for the woman who commands her day with style and strength. Each limited-edition piece is a testament to high-fashion sensibility fused with peak performance technology, because your life demands nothing less. #WearTheCity #UrbanElegance
• •Unlock Versatility: Your Exclusive Look at the Urban Savage All-Day Collection
• •The Aura Performance Tank: Experience ethereal lightness with our advanced moisture-wicking fabric, meticulously tailored for a flattering silhouette. Subtle mesh paneling offers breathability where you need it most, while the sculpted seams provide support and sophisticated detail. From your morning run to your evening unwind, the Aura tank is your second skin. #PerformanceMeetsPoise #UrbanSavageStyle
• •*(Visuals: Woman seamlessly transitions from a yoga pose to meeting a friend for coffee, to striding confidently into a creative office – all in Urban Savage gear)* Voiceover (Sophisticated, calm): Your day is a masterpiece of moments. Dress for all of them. Urban Savage. High-function fashion, for life in motion. (Text overlay): Urban Savage. Beyond the Studio. #UrbanSavageEverywhere