Brand Tone

Artistic & Passionate, Elegant & Chic, Nature-Inspired & Spiritual, Approachable & Caring, Empowering

Brand Values

• •Uniqueness & Individuality
• •Quality Craftsmanship
• •Affordability & Accessibility
• •Connection to Nature
• •Giving Back & Social Responsibility
• •Creativity & Passion
• •Continuous Learning

Best Practices

• •Embrace Storytelling: Share the inspiration behind collections, the properties of the gemstones, and Kym's journey to create a deeper connection. Highlight the 'why' behind the brand, including the support for autism awareness.
• •Use Evocative Language: Incorporate words that reflect nature, artistry, elegance, and spirituality (e.g., 'earthy,' 'vibrant,' 'soulful,' 'handcrafted,' 'radiant,' 'chic').
• •Maintain an Authentic Voice: Let Kym's passion and personal connection to the craft and causes shine through, especially on social media. Authenticity builds trust.
• •Focus on 'Affordable Luxury' and 'Unique Wearable Art': Consistently reinforce these core value propositions in product descriptions, ads, and social content to manage expectations and highlight the brand's niche.
• •Be Visually Consistent: Ensure that the photography and visual branding elements across all platforms align with the described tone – elegant, natural, and showcasing the unique details of the handmade pieces. While this is visual, it heavily influences the perception of the written copy.

Social Perception

Customers generally perceive the brand as offering unique, stylish, and good-quality handmade jewelry. The connection to nature and the use of semi-precious stones are appreciated. The 'affordable luxury' aspect seems to resonate, though some policies like 'no cash refunds' could be a point of friction for some customers. The brand's charitable component (supporting autism awareness) likely enhances its positive perception among socially conscious consumers. The founder's personal story and direct involvement add an authentic and relatable dimension to the brand.

Copy Examples

• •Headline: Adorn Yourself with Earth's Artistry. Body: Discover Urban Rocks: Unique, handcrafted jewelry that blends urban chic with the timeless beauty of nature. Wear a story, express your spirit. #UrbanRocks #HandmadeJewelry #NatureInspired
• •Headline: Feel the Energy. Wear the Uniqueness. Body: Each Urban Rocks piece is a whisper of the wild, a statement of your soul. Hand-selected gemstones, artfully designed for the modern spirit. Find your connection. #SpiritualJewelry #GemstoneHealing #UniqueDesigns
• •Headline: Crafted with Passion, Worn with Purpose. Body: Urban Rocks isn't just jewelry; it's wearable art that gives back. With every piece, you embrace unique style and support autism awareness. Shine inside and out. #RockForACause #AffordableLuxury #KymVJackson
• •Headline: From Nature's Heart to Your Urban Style. Body: Let the raw beauty of natural gemstones elevate your everyday. Urban Rocks offers handcrafted elegance that’s as unique as you are. Explore our latest collection. #UrbanChic #CasualElegance #StatementJewelry
• •Headline: The Art of Individuality. Handcrafted by Urban Rocks. Body: Why blend in when you were born to stand out? Our GIA-certified founder, Kym V. Jackson, pours her passion into every unique creation, ensuring you wear more than just jewelry – you wear a piece of art. #WearableArt #DesignerJewelry #BeUnique