Brand Tone

Professional and Expert, Inspiring and Community-Focused, Innovative and Modern

Brand Values

• •Quality and Durability
• •Movement and Health
• •Community and Inclusion
• •Sustainability and Responsibility
• •Innovation

Best Practices

• •Lead with the 'Why': Always connect the products back to the core mission: 'More room for movement.' Frame the copy around the benefits for the community (health, connection, well-being) rather than just the product features.
• •Emphasize Quality and Trust: Consistently include keywords like 'Made in Germany,' 'sustainable materials,' 'T ÜV-tested,' and 'durable.' This builds confidence with the B2B audience responsible for public funds and safety.
• •Use an Inspiring, Professional Tone: Balance professional language appropriate for architects and planners with an inspiring tone that evokes the positive human impact of the projects. Avoid overly casual slang but maintain an energetic and positive voice.
• •Speak to the Audience: Tailor the message for the specific platform and audience. Use technical and planning-oriented language on LinkedIn and in trade publications, while focusing on community and visual storytelling on Instagram and Facebook.
• •Show, Don't Just Tell: Use visuals of the products in use as the primary storytelling tool. The copy should complement these images by highlighting the activity, the design, and the community enjoying the space.

Social Perception

Perceived as a reliable, high-quality partner by municipalities, schools, and clubs, showing customer satisfaction. End-users enjoy the active spaces, finding equipment fun and fitness-enabling. Industry peers view them as pioneers and experienced leaders.

Copy Examples

• •The Future of Public Space is Modular. Urban environments are dynamic. Your public furniture should be too. URBANPARC's POCKETPARC® system offers versatile, modular platforms that transform any area into a vibrant community hub. Create seating, green spaces, and activity zones that can adapt and grow with your city's needs. Quality, made in Germany, for sustainable urban development. #UrbanDesign #CityPlanning #PublicSpace #LandscapeArchitecture #MadeInGermany
• •From quiet moments to active afternoons, this is what community looks like. We're thrilled to see our new CITY CLUB installation in Hamburg bringing people together. Our mission is to create more room for movement and connection in every city. #URBANPARC #Playparc #MoreRoomForMovement #Community #UrbanFurniture #PublicHealth
• •Quality for Life Outdoors. URBANPARC combines award-winning design with durable, sustainable materials to create timeless furniture for your public spaces. Explore Our Collections
• •Take Your Training Outside. Why limit fitness to four walls? The URBANPARC Fitness Bench is a scientifically-designed, all-in-one workout station for your club or campus. Perfect for bodyweight exercises of all difficulty levels, it’s a durable and engaging addition to any outdoor space. Encourage a healthy, active lifestyle. Learn More
• •Where Design Meets Durability. For over 40 years, Playparc has been a trusted partner in creating exceptional outdoor spaces. Our URBANPARC line continues this legacy, offering premium urban furniture that stands the test of time. Designed for functionality and aesthetic appeal, and manufactured to the highest quality standards in Germany and Spain. Partner with us to build the public spaces of tomorrow. #URBANPARC #Playparc #GermanQuality #UrbanFurniture #B2B