Brand Tone

Aspirational & Glamorous, Trendy & Fashion-Forward, Direct & Confident, Slightly Edgy & Mysterious

Brand Values

• •Style & Fashion Consciousness
• •Quality & Timelessness (Aspirational)
• •Empowering Women
• •Global Inspiration
• •Customer Satisfaction

Best Practices

• •Develop a Brand Voice Guide: Document key an "About Us" section, define specific adjectives (e.g., glamorous, confident, edgy, sophisticated), and provide do's and don'ts for language. This ensures anyone writing copy understands the desired tone.
• •Know Your Audience: Continuously refer to the target "stylish, glamorous Urban Woman" and "professional women." Use language and references that resonate with their aspirations and lifestyle.
• •Use Consistent Terminology: Employ recurring keywords and phrases that reflect the brand's identity, such as "glamorous," "on-trend," "sophisticated," "timeless," "luxurious feel," and "fashionista."
• •Visual & Textual Harmony: Ensure the tone of the copy aligns with the visual aesthetic of the website and social media. If the visuals are glamorous and edgy, the copy should reflect that, rather than being overly casual or formal.
• •Review and Refine: Regularly audit website copy, social media posts, and marketing materials to check for tonal consistency. Get feedback from team members to ensure the voice remains on-brand.

Social Perception

Positive for Product & Service, Niche Brand Awareness, Association with Trendy, Affordable Glamour. The brand is perceived as offering clothes that are "easy to wear," with "lovely colours," and providing "good service."

Copy Examples

• •Headline: Unleash Your Inner Icon. Discover Urban Mist. Body: Step into the spotlight. Our latest collection channels global catwalks into timeless pieces made for your uniquely glamorous life. Shop now and own the moment.
• •Headline: From Boardroom to Boulevard: Effortless Glamour. Body: Command attention wherever you go. Urban Mist delivers sophisticated silhouettes and on-trend designs that transition seamlessly. Elevate your everyday.
• •Headline: The City is Your Runway. Dress For It. Body: Inspired by the fashion capitals of the world, designed for the British fashionista. Find your signature style with Urban Mist's new arrivals. #UrbanMistStyle #LondonFashion
• •Headline: Dare to Dazzle. Body: Why blend in when you were born to stand out? Our new collection is an invitation to embrace bold textures, luxurious feel, and the mystery of Urban Mist. Explore the allure.
• •Headline: Your Style. Your Statement. Our Passion. Body: At Urban Mist, we believe fashion is more than just clothing – it’s a declaration. Discover pieces that speak to your confidence and glamour. New looks added weekly.