Brand Tone

Straightforward, Enthusiastic, Nostalgic, and Trustworthy

Brand Values

• •Heritage & Authenticity
• •Quality
• •Customer Service
• •Community/Niche Focus
• •Accessibility

Best Practices

• •Know Your Niche: Always speak directly to the enthusiast of 80s casual and retro fashion. Use terminology and brand references they understand and appreciate.
• •Embrace the Heritage: Let the history and iconic status of the brands you stock shine through. Use words like 'classic,' 'iconic,' 'vintage,' 'retro,' and 'timeless' authentically.
• •Be Direct and Informative: Clearly state what the product is, its brand, and key features. Avoid overly flowery or ambiguous language. Get straight to the point with enthusiasm.
• •Build Trust Through Transparency: Be honest about product details. If highlighting promotions or shipping, ensure clarity. Reference the physical store to build a sense of establishment and reliability.
• •Maintain Enthusiasm: Let your passion for the clothing and the era come through. Use positive and engaging language when describing new arrivals or popular items, reinforcing the excitement of these classic styles.

Social Perception

Positive: Customers generally praise the quality of products, the range of classic brands, and the efficiency of ordering and delivery. The brand is seen as a specialist in 80s casual and retro menswear. Trusted Retailer: The long-standing physical presence in Bury and positive online reviews contribute to a perception of trustworthiness. Niche Specialist: Understood by its target audience as a go-to for specific heritage brands and styles. Areas for Attention: Some isolated feedback points towards improving consistency in customer service and shipping, which is typical for retail operations but worth monitoring.

Copy Examples

• •Just Landed: Fresh Gabicci Vintage. Your 80s Casual Classics Await.
• •Pure retro vibes. This Sergio Tacchini track top brings back iconic 80s style with the quality you expect. Zip up a piece of history.
• •Still iconic for a reason. We're fully stocked with Fila essentials – timeless tracksuits, polos, and trainers that define the casual look. Shop the collection online & in our Bury store.
• •Urban Menswear: Classic Styles, Unmissable Prices. Our Sale Is On!
• •For years, Urban Menswear has been your trusted source for authentic 80s casual and retro brands. From our Bury store to your door, we're passionate about quality gear and timeless style.