Brand Tone

Aspirational, Style-Conscious, Direct, Informative, Contemporary, Trendy, Community-Oriented, Enthusiastic, Passionate

Brand Values

• •Quality
• •Authenticity
• •Style & Trend Awareness
• •Customer Service
• •Accessibility (to desirable brands)

Best Practices

• •Understand the customer who appreciates designer, retro, and quality menswear. Tailor language to their style knowledge and aspirations.
• •Consistently mention the premium and heritage brands stocked. If applicable, highlight any exclusive items or early releases to create a sense of desirability.
• •While showcasing style, ensure copy is also informative about materials, fit (if relevant), and brand heritage. Use clear, confident language.
• •Ensure the copy's tone matches the high-quality, stylish imagery used on the website and social media. An image of a rugged Belstaff jacket should be paired with copy that reflects its durability and iconic status, not overly casual slang.
• •Let genuine passion for the curated collections shine through. Use language that conveys excitement about new arrivals and the brands themselves, reinforcing the idea that Urban Menswear is a specialist in its field.

Social Perception

Trusted Retailer, Destination for Specific Styles, Fashion-Forward, Reliable & Professional

Copy Examples

• •Headline: Stone Island Has Landed. Discover the Latest Icons. Body: Update your collection with the newest arrivals from Stone Island. Unmistakable design, unparalleled quality. Shop now at Urban Menswear – your home for authentic designer style.
• •Headline: Retro Rewind: Gabicci Vintage & Sergio Tacchini Are Here. Body: Relive the classics. Fresh drops from Gabicci Vintage and Sergio Tacchini have just hit our shelves and online store. Timeless style, delivered to your door. Explore the collection.
• •Headline: The Detail Is Everything. Premium Belstaff Jackets In Stock. Body: Craftsmanship you can feel. Explore our handpicked selection of Belstaff jackets – built for life, designed for style. Visit us in Bury or shop online 24/7.
• •Headline: New Season C.P. Company: Innovation Meets Urban. Body: Define your look with the latest from C.P. Company. Innovative fabrics and iconic design, curated for the modern wardrobe. Limited stock – don't miss out.
• •Headline: Your Go-To for Designer Menswear in Manchester. Body: From sought-after streetwear to timeless heritage pieces, Urban Menswear in Bury brings you the best in men's fashion. Experience quality and style. Shop the latest arrivals online and in-store.