Brand Tone

Friendly and Approachable, Empowering and Supportive, Trendy and Youthful, Confident and Direct, Community-Focused

Brand Values

• •Affordability & Accessibility
• •Quality & Comfort
• •Style & Design
• •Empowerment (especially for Women)
• •Community
• •Versatility

Best Practices

• •Embrace "Her" Voice: Always write as if you're talking to a supportive, trendy, and fitness-loving friend. Use inclusive and encouraging language. Think "we" and "you" – create a conversation.
• •Highlight Key Value Props Consistently: Weave in "affordable," "cute," "comfy," "quality," and "women-led/designed for women" naturally into descriptions, captions, and ads.
• •Stay Visually and Verbally Youthful & Trendy: Use relevant emojis, popular slang (authentically), and engage with current fitness and fashion trends in your content pillars. Keep an eye on how your target audience communicates.
• •Foster Community: Actively use and encourage your brand hashtag (e.g., #withurbnzd). Feature user-generated content. Ask questions and respond to comments like you're chatting with friends.
• •Be Transparent and Direct (but Friendly!): When talking about price, features, or sales, be clear and straightforward, but maintain the approachable, "bestie" tone.

Social Perception

Largely perceived as a go-to local brand in Singapore for affordable, stylish, and comfortable activewear. Customers appreciate the value for money and often compare it favorably to more expensive brands for everyday use. The "women-led" aspect resonates positively.

Copy Examples

• •Instagram Post (New Collection): Hey Besties! ✨ Your workout (and chill-out) wardrobe is about to get a serious upgrade! 😍 Our new [Collection Name] just dropped, featuring those buttery-soft fabrics you LOVE, in shades that’ll make you feel unstoppable. Get ready to move, groove, and conquer. #withurbnzd #ActivewearMadeCute #NewCollection
• •Product Page Snippet (Leggings): Meet your new obsession: The [Product Name] Leggings. Designed by women, for every moment of your day. Seriously soft, totally squat-proof, and yes, it has POCKETS! Because life’s too short for anything less. Feel confident, look amazing. 😉
• •TikTok Video Caption (UGC focus): Our URBNZD community is FIRE! 🔥 Look at @\[UserHandle] absolutely slaying her workout in our Adapt Set! We love seeing you shine. Tag us #withurbnzd to share your power moves! #URBNZDFam #GymFit #AffordableActivewear
• •Email Subject Line (Sale): Treat Yourself, Bestie! 💖 Up to 40% OFF Your URBNZD Faves!
• •Facebook Ad (Brand Awareness): Tired of activewear that’s either crazy expensive or just…blah? 😒 URBNZD is here to change that! We make cute, comfy, high-quality activewear that’s actually affordable. Join the #withurbnzd crew and feel the difference! Shop now & discover your new faves. [Link]