Brand Tone

Approachable Luxury and Authentic Craftsmanship, blending sophisticated and aspirational elements with a personal, grounded, and trustworthy feel.

Brand Values

• •Quality and Craftsmanship
• •Ethical and Sustainable Practices
• •Customer Connection
• •Accessible Sophistication

Best Practices

• •Marry Luxury with Authenticity: Always balance sophisticated language with a personal, down-to-earth tone. Use elegant descriptions for products but keep social media captions friendly and engaging.
• •Highlight the "Why": Consistently reinforce the core values. In posts, stories, and descriptions, remind customers why you use soy wax (it's eco-friendly and clean-burning) and why you pour in small batches (it ensures quality).
• •Show, Don't Just Tell: Use video content (especially on TikTok and Instagram Reels) to visually demonstrate the "hand-poured" and "small business" aspects. This builds trust and authenticity more effectively than words alone.
• •Embrace the "Inspired By" Niche: Be confident in this unique selling proposition. Frame it as providing access to desirable and complex scent profiles with the added benefits of ethical production and small-batch quality.
• •Amplify the Founder's Story: People connect with people. Periodically share the passion and story behind the brand. An "About Us" video or a post introducing the founder(s) can create a powerful, lasting connection with the community.

Social Perception

The public perceives Urban Ivy Aromas as a reliable and high-quality small business. Customers value the ethical production standards and the superior performance of the products, which are often compared favorably to mass-market alternatives. The 'inspired by' nature of many scents is seen as a major benefit, offering a premium experience without the premium price tag. The brand is viewed as both aspirational and authentic.

Copy Examples

• •Your sanctuary awaits. Introducing 'Cashmere & Musk,' our latest hand-poured soy candle. A sophisticated blend of soft cashmere, warm amber, and a hint of sweet vanilla. It’s more than a fragrance; it’s the feeling of wrapping yourself in pure comfort. Elevate your everyday.
• •Scent your home, guilt-free. Did you know every Urban Ivy Aromas product is crafted with eco-friendly soy wax and vegan-friendly oils? We believe in luxury that’s kind to our planet. Thank you for choosing to support our small, ethically-minded business!
• •When you told yourself you'd only buy one wax melt... but then you saw our 'Inspired By' collection. We get it. Your home is about to smell like every luxury perfume counter at once. No regrets.
• •A vibrant and seductive fragrance journey. Our Black Plum & Rhubarb melts capture the essence of juicy, freshly-picked plums and tart rhubarb, all wrapped in a warm embrace of pear and sweet peach. Hand-poured using 100% soy wax, this scent delivers a sophisticated and powerful aroma that effortlessly transforms any room.
• •There's nothing more disappointing than a beautiful home fragrance that fades away in minutes. At Urban Ivy Aromas, we hand-pour every candle and wax melt in small batches, using a high concentration of premium fragrance oils to ensure a rich, consistent, and long-lasting scent experience. Discover the difference that true craftsmanship makes.