Brand Tone

Luxurious & Gourmet, Authentic & Traditional, Passionate & Dedicated, Educational & Accessible, Innovative, Confident & Authoritative

Brand Values

• •Quality & Excellence
• •Authenticity & Heritage
• •Passion
• •Innovation
• •Customer Focus & Education
• •Sustainability & Respect for Nature
• •Family & Unity

Best Practices

• •Embrace Heritage with a Modern Voice: Consistently weave in the brand's rich history and Italian roots, but present it in a way that feels relevant and appealing to contemporary audiences. Use storytelling to connect the past with present product offerings.
• •Balance Luxury with Accessibility: While highlighting the premium nature of truffles, also emphasize how Urbani products can be incorporated into everyday gourmet cooking. Provide practical tips, recipes, and educational content that demystifies truffle usage.
• •Showcase Passion Authentically: Let the genuine love for truffles shine through in all communications. Use evocative language that describes the sensory experience – the aroma, the taste, the texture.
• •Highlight Quality and Expertise Confidently: Speak with authority about truffle sourcing, quality control, and the unique characteristics of Urbani products. Back up claims with information about certifications and sustainable practices.
• •Maintain Visual Consistency: Ensure that all visual elements (photography, videography, graphic design) across the website, social media, and marketing materials reflect the brand's luxurious, authentic, and high-quality positioning. This reinforces the written copy's tone.

Social Perception

High-End & Luxury Good, Reputable & Trustworthy, Aspirational, Generally Positive, with Some Concerns

Copy Examples

• •Since 1852, the Urbani family has shared Italy's most precious culinary treasure with the world. Elevate your next meal from simple to sensational with the authentic taste of Urbani Truffles – a tradition of luxury in every bite.
• •Unlock a world of flavor. Urbani Truffles empowers you to transform everyday dishes into gourmet experiences. Discover our curated collection and bring the magic of Italian truffles to your kitchen.
• •Taste the dedication. Six generations of passion, expertise, and a deep love for the earth go into every Urbani truffle product. Experience the unparalleled quality that chefs trust and food lovers adore.
• •More than a delicacy, it's a legacy. Urbani Truffles: Innovating the art of truffle enjoyment while honoring centuries of Italian tradition. Indulge in nature's finest.
• •From the heart of Italy to your table. Urbani Truffles offers an exquisite journey for your palate. Explore our range of all-natural truffle sauces, oils, and fresh truffles, crafted for true connoisseurs.