Brand Tone

Aspirational & Stylish, Contemporary & Chic, Helpful & Informative, Approachable & Engaging

Brand Values

• •Quality Aesthetics
• •Modern Living
• •Individuality/Uniqueness
• •Customer Inspiration
• •Accessibility to Style

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (e.g., aspirational, sophisticated, friendly, witty), key messaging points, "words we use," and "words we avoid." Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to. Tailor your language, references, and calls to action to resonate with their aspirations, needs, and how they communicate. For Urban Interiors, this is likely individuals interested in modern home styling.
• •Focus on "You" and Benefits, Not Just "We" and Features: While product features are important, frame them in terms of how they benefit the customer and help them achieve their desired lifestyle or solve a problem (e.g., "Create a brighter workspace with our sleek desk lamps" vs. "We sell desk lamps").
• •Maintain Visual and Textual Harmony: Ensure the tone of your copy matches the style of your visuals. If your images are elegant and modern, your copy should reflect that sophistication, avoiding overly casual slang or a mismatched tone.
• •Review and Refine Regularly: Read your copy aloud to catch awkward phrasing. Periodically review all customer-facing text (website, social media, emails, ads) to ensure it remains consistent with the defined brand voice and is still effective. Gather feedback if possible.

Social Perception

Provider of on-trend, visually appealing home décor. Customers probably see them as a source for items that can elevate their home's style.

Copy Examples

• •Elevate your entryway. ✨ Our new collection of console tables blends sleek modern lines with timeless materials, creating that perfect first impression. Which space in your home are you dreaming of transforming? #UrbanInteriorsAU #HomeDecor #ModernLiving #InteriorInspo #NewArrivals
• •Your dream space is closer than you think. This week, discover curated pieces that speak to your style and enjoy [Discount/Offer] on all lighting. Illuminate your world with Urban Interiors. Shop now via the link in bio! #UrbanInteriorsSale #HomeStyling #LightingDesign #InteriorDeals
• •Beyond the Walls: Discover 5 Ways to Express Your Unique Style with Statement Wall Art. At Urban Interiors, we believe your home should tell your story. Let's start a new chapter. #UrbanInteriors #WallArt #HomeStylingTips #PersonalizedSpaces #DecorInspiration
• •Coffee table styling dilemma? ☕📚 Minimalist chic or a cozy, layered look? Vote below or share your favourite styling accessory! We love seeing how you bring Urban Interiors into your home. #UrbanInteriorsCommunity #HomeStyling #CoffeeTableDecor #InteriorDesign
• •At Urban Interiors AU, we're passionate about curating pieces that transform houses into homes. We believe that beautiful design should be accessible, inspiring you to create spaces that reflect your personality and bring daily joy. Discover the art of modern living with us. #OurStory #UrbanInteriorsAU #PassionForDesign #HomeInspiration