Brand Tone

Curated & Stylish, Warm & Thoughtful, Creative & Inspired, Approachable & Passionate, Modern with Vintage Charm

Brand Values

• •Quality & Design Excellence
• •Curation
• •Community & Connection
• •Creativity & Inspiration
• •Thoughtfulness
• •Passion for Paper
• •Transparency

Best Practices

• •Embrace "Curated" Language: Use words like "handpicked," "selected," "thoughtfully chosen," "unique collection" to reinforce the idea that items are special and not mass-market.
• •Highlight the "Why": Connect products to emotions and experiences – "spark joy," "inspire creativity," "foster connection," "make someone's day." Focus on the sentiment behind the product.
• •Maintain a Warm and Approachable Voice: Even when talking about design or quality, keep the language inviting and friendly. Use contractions where appropriate for a more conversational feel. Share the passion behind the brand.
• •Weave in Aesthetic Descriptions: Use evocative adjectives that appeal to the senses and highlight the beauty and style of the products – "modern elegance," "vintage charm," "vibrant hues," "delicate textures."
• •Be Authentic and Transparent: Continue sharing the story and journey of the brand, as seen in recent communications. This builds trust and deepens the connection with the community.

Social Perception

Highly Regarded Niche Retailer, Aesthetic & Inspiring, Industry Authority, Supportive of Independent Designers, Positive Customer Experience

Copy Examples

• •Instagram Post (New Product): Wrap your thoughts in beauty. ✨ Our new in-house designed stationery sets have arrived, blending modern elegance with that timeless paper feel. Perfect for penning your next note of kindness. #UrbanicPaper #StationeryLove #ThoughtfulGiving #NewCollection
• •Email Subject Line (Seasonal Promotion): Find a Little Joy: Fresh Picks for a Sunnier Season at Urbanic! Email Body Snippet: Hello Sunshine! As the days grow brighter, so does our collection. Discover handpicked treasures and delightful paper goods designed to add a touch of warmth and creativity to your everyday moments. From vibrant cards to unique desk companions, let's make this season one to remember.
• •Website Banner (General): Urbanic Paper: Curated Stationery, Gifts, and Wonderful Things to Make Your Day (and Theirs!).
• •Facebook Post (Community Focus): There's something magical about a handwritten note. In a world of instant messages, taking a moment to connect on paper feels more special than ever. What are you writing this week? Share the inspiration! #CreativeCommunity #UrbanicPaper #PowerOfPaper
• •Product Description (for a unique gift item): More than just a [product name], it's a little piece of art for your everyday. Lovingly selected for its unique charm and beautiful craftsmanship, this [product name] is sure to spark joy and inspire. A thoughtful treat for yourself or a perfect surprise for someone special.