Brand Tone

Aspirational yet accessible, contemporary, sophisticated, design-oriented, visually inspiring and engaging.

Brand Values

• •Modern Design & Aesthetics
• •Quality & Craftsmanship
• •Inspiration & Lifestyle Enhancement
• •Customer Focus
• •Comfort & Functionality

Best Practices

• •Define and Document Your Voice: Create a simple brand voice guide outlining key characteristics (e.g., "modern," "sophisticated," "inviting," "helpful") and provide "do/don't" examples for writers.
• •Prioritize Benefit-Driven Language: Focus on how products enhance the customer's life and home (e.g., "create your sanctuary," "effortless style," "lasting comfort") rather than just listing features.
• •Maintain Visual and Textual Harmony: Ensure the copy's tone aligns with the imagery used. If visuals are aspirational and polished, the copy should reflect that sophistication.
• •Adapt to the Platform, Maintain the Core: While the tone can be slightly more casual or direct on certain social media platforms (like TikTok or in Facebook responses), the core brand voice (stylish, quality-focused) should remain consistent.
• •Listen and Reflect Customer Language: Pay attention to how your target audience talks about their homes and design aspirations. Incorporating their language (where appropriate) can make the brand more relatable while maintaining its defined tone.

Social Perception

Customers who are attracted to modern and contemporary design generally perceive Urban Home positively for its aesthetic and product range. The brand is seen as a provider of stylish furniture that can help achieve an "urban" or modern look. The aspirational imagery on platforms like Instagram and Pinterest likely contributes to a perception of the brand as trendy and design-forward.

Copy Examples

• •Breathe new life into your space. ✨ Our latest collection blends clean lines with ultimate comfort, making modern living effortlessly chic. Discover the art of home. #UrbanHome #ContemporaryDesign #HomeStyle #InteriorInspo
• •Your Home, Reimagined. Style, Comfort, and Quality Delivered. Explore Urban Home.
• •Unlock Your Dream Space: Fresh Modern Looks from Urban Home!
• •The centerpiece of modern comfort. Our [Sofa Name] combines sleek design with plush, inviting cushions, creating the perfect spot to unwind in style. Elevate your living room with a touch of urban sophistication.
• •Ready for a home refresh? Urban Home offers thoughtfully designed furniture that brings contemporary elegance to every room. Create a space you'll love. Shop now for inspired living!