Brand Tone

Youthful & Trendy, Confident & Aspirational, Solution-Oriented & Educational, Bold & Innovative, Approachable & Community-Focused

Brand Values

• •Innovation
• •Quality & Efficacy
• •Customer Centricity
• •Empowerment & Confidence
• •Modern Indian Masculinity

Best Practices

• •Speak Your Audience's Language: Use contemporary, relatable language that resonates with young Indian men. Incorporate Hinglish or common slang where appropriate and authentic, but maintain clarity. The term "Gabru" itself is a key example.
• •Focus on Solutions & Benefits, Not Just Features: While highlighting natural ingredients is good, always tie it back to how the product solves a problem or helps the user achieve their desired look/feeling (e.g., "instant volume," "painless removal").
• •Maintain a Confident, Yet Approachable Vibe: Be bold and assertive about product efficacy, but also be encouraging and supportive. Avoid overly aggressive or exclusive language.
• •Emphasize "Upgrade" and Aspiration: Frame products as tools for self-improvement and achieving a better version of themselves, aligning with the "Upgrade Yourself" ethos.
• •Be Visually Consistent with Your Words: Ensure that the imagery and design accompanying the copy reflect the same youthful, trendy, and confident aesthetic seen on their social media and website.

Social Perception

Trendsetter in Men's Grooming, Go-To for Specific Solutions, Youth-Oriented, Accessible & Affordable, Credible (with some caveats)

Copy Examples

• •Headline: Stop Dreaming. Start Styling. Body: Your ultimate look is just a sprinkle away. UrbanGabru Hair Volumizing Powder gives you instant lift and a hold that just won’t quit. #UpgradeYourStyle #UrbanGabru
• •Headline: Gabru Today. Legend Tomorrow. Body: Confidence isn't just built, it's groomed. Our All-Natural Beard Oil nourishes your ambition. Own your beard, own your day. #BeTheGabru #MensGrooming
• •Headline: No Pain. All Gain. Smooth AF. Body: Ditch the drama of painful hair removal. UrbanGabru Hair Removal Spray gets you smooth in minutes. Effortless. Effective. Essential. #SprayItAway #SmoothOperator
• •Headline: Engineered for the Urban Jungle. Body: From boardroom battles to weekend wins, look sharp with UrbanGabru styling essentials. Because the modern man deserves modern solutions. #UrbanGabruLifestyle #MenOfSubstance
• •Headline: Your Style Questions, Answered. Body: We started by sharing grooming secrets on YouTube, and we haven't stopped. Got a style struggle? UrbanGabru has the fix. Discover products born from real needs. #RealSolutions #GabruKnows