Brand Tone

Professional, Passionate, and Community-Oriented.

Brand Values

• •Quality
• •Performance
• •Customer-Centricity
• •Identity & Style
• •Community Support

Best Practices

• •Lead with Performance and Quality: Always emphasize how the products enhance athletic performance and are made from high-quality materials. Use words like "engineered," "premium," "durable," and "breathable.
• •Highlight Community and Partnership: Regularly feature the teams and clubs you work with. This builds social proof and reinforces the community-oriented value.
• •Maintain a Supportive and Professional Tone: Whether in an ad or a customer service email, the language should be helpful, confident, and professional. Avoid overly casual slang to maintain brand authority.
• •Use Aspirational and Active Language: Employ strong verbs and inspiring phrases that speak to an athlete's goals. Words like "elevate," "achieve," "unleash," and "perform" align with the brand's mission.
• •Let the Customer Story Shine: Use testimonials and case studies in marketing materials. Quoting a happy customer saying "the quality is 100%" is more powerful than saying it yourself.

Social Perception

The public perception of Urbanfield Sports is that of a reliable, high-quality supplier of custom sportswear with excellent customer service. The brand is seen as professional and deeply engaged with the sports community, particularly at a local level.

Copy Examples

• •Engineered for Your Victory. Premium, custom teamwear designed to make you stand out and perform at your peak. Quality in every stitch.
• •Ready for the season! We were thrilled to partner with [Team Name] to create a kit that’s as bold and determined as they are. Built for performance and designed to stand out. #UrbanfieldSports #Teamwear #CustomKits #CommunitySports
• •Your Team. Your Identity. Don't just play the game. Own it. Urbanfield Sports provides professional, high-quality custom kits for sports clubs across the UK. From design to delivery, we’re with you every step. Get a quote for your team today!
• •Elevate your run. Our Speed Running T-Shirt is crafted from ultra-lightweight, breathable fabric that wicks sweat away, keeping you cool and focused. The athletic fit allows for total freedom of movement, so you can push past your limits and achieve your optimal performance.
• •New Season, New Gear: Discover Our Latest Performance Collections.