Brand Tone

Caring, Passionate, Authentic, Transparent, Community-Focused, Approachable, Friendly, Modern, and Health-Conscious

Brand Values

• •Health and Wellness
• •Quality
• •Love for Pets
• •Integrity and Trust
• •Community
• •Passion-Driven

Best Practices

• •Tell Your Story Consistently: Regularly weave in the origin story of the brand – the personal need that sparked its creation – to reinforce authenticity and passion.
• •Prioritize "Health" and "Natural": Ensure these keywords and their synonyms are central to product descriptions, social media posts, and blog content, reflecting core values.
• •Speak from a Place of Love and Care: Frame messaging around the well-being and happiness of pets. Use warm, empathetic language that resonates with fellow pet lovers.
• •Be Transparent and Informative: Clearly communicate ingredients, benefits, and the "why" behind your products. This builds trust, especially with owners of pets with sensitivities.
• •Engage as a Fellow Pet Parent: Interact with the community not just as a seller, but as someone who understands the joys and concerns of pet ownership. Use inclusive language like "our furry companions" and "join the pack."

Social Perception

Trusted Source for Healthy Treats, Caring and Genuine Brand, Engaged with the Pet Community, Focus on Pet Happiness and Well-being, Positive customer experiences with their products.

Copy Examples

• •Fuel your best friend's adventures, naturally. Our single-ingredient treats are made with love, because we believe every dog deserves the healthiest, happiest life. #UrbanDogWorld #HealthyTreats
• •From our pups to yours! Urban Dog Treats was born from a mission to give our own furry family members better, allergy-friendly options. Now we're sharing that passion with you. #DogWellness #MadeWithLove
• •Meet Kōbe & Dori – the inspiration behind it all! Their smiles (and sensitive tummies!) drive our commitment to quality. What makes your pup smile? Share with #UrbanDogFamily!
• •Tired of mystery ingredients? So were we. That's why Urban Dog Treats offers transparently sourced, deliciously healthy chews. Because you care what goes into their body, and so do we. #NaturalDogTreats #TrustedByPaws
• •Join the pack! Discover treats that are as wholesome as your love for them. Explore our curated collection for sensitive pups and happy tail wags. Link in bio! #UrbanDogTreats #PetHealth