Brand Tone

Knowledgeable, Customer-centric, Passionate, Reliable, Approachable

Brand Values

• •Expertise & Quality
• •Customer Satisfaction
• •Sustainability & Environmental Responsibility
• •Innovation & Adventure
• •Community Building
• •Service & Support

Best Practices

• •Prioritize "Expert & Helpful": Always aim to provide value through information, advice, and clear explanations. Avoid overly technical jargon unless explaining a specific feature's benefit.
• •Emphasize Community: Use inclusive language ("we," "us," "our community"). Encourage interaction and sharing in social media and blog content.
• •Showcase Passion, Subtly: Let the enthusiasm for e-scooters and urban mobility shine through in descriptions and stories, without being overly hyped. Focus on the benefits and joy of riding.
• •Maintain Reliability: Be transparent about products, services, and any terms and conditions. Ensure all claims about quality and expertise are backed up by actions and customer experience.
• •Be Approachable in Engagement: When responding to comments or inquiries, maintain a friendly, helpful, and professional tone. Address customers by name if possible and thank them for their engagement.

Social Perception

Experts, Specialized Retailer, Reliable Service Providers, Community-Oriented, Environmentally Conscious

Copy Examples

• •Headline (Website/Social Media): "Your Ride, Our Expertise. Discover the Perfect E-Scooter and Keep it Rolling with Urbancorner."
• •Social Media Post (Community Focus): "Weekend adventures calling! 🛴 Where's your favorite spot to cruise? Share your pics and tips below! #UrbanRides #EScooterCommunity #Urbancorner"
• •Product Description Snippet (Highlighting Service): "Not just a premium e-scooter, but a commitment to your journey. With every purchase, get expert advice and access to our dedicated service workshop to ensure miles of smooth riding."
• •About Us Snippet (Values-driven): "At Urbancorner, we're more than just e-scooters. We're passionate about sustainable urban mobility, empowering your adventures, and building a community of riders. Ride with us towards a greener future."
• •Call to Action (Service Page): "Got an e-scooter query or need a tune-up? Our expert team is here to help! Drop by our workshop or send us a message – let's get you back on the road."