Brand Tone

A blend of aspirational luxury and relatable authenticity; professional and quality-focused on the website, while personal and engaging on social media.

Brand Values

• •Quality & Purity
• •Customer Empowerment
• •Authenticity & Trust
• •Value

Best Practices

• •Maintain the Tone Duality: Balance the aspirational language of luxury and quality (on the website, in ads) with authentic, community-focused language (on social media, in captions). Use emojis and informal slang on platforms like TikTok and Instagram to stay relatable.
• •Lead with Quality: In all copy, whether a product description or a social media post, the central message of premium quality should be evident. Use specific details like "11A virgin hair," "single donor," and "minimal shedding" to reinforce this.
• •Amplify Customer Voices: Continue to prioritize user-generated content and testimonials. When writing copy, pull phrases and sentiments directly from positive reviews to ensure the language resonates with the target audience's experience.
• •Emphasize Empowerment: Frame your products not just as hair, but as a tool for confidence and self-expression. Use action-oriented and empowering words like "transform," "elevate," "illuminate," and "unleash your style."
• •Be Visually Consistent: Ensure that all visuals de —from website photography to social media content—reflect the brand's chic, modern, and high-quality aesthetic. High-resolution images and well-lit videos are essential to match the premium product claims.

Social Perception

Overwhelmingly positive, perceived as offering high-quality products that are soft, full, durable, and true to length with minimal shedding. It is seen as trustworthy and legitimate due to positive reviews and strong social media presence, establishing itself as a community favorite with strong brand loyalty.

Copy Examples

• •The glow is real. ✨ @(username) is absolutely stunning in our 24-inch Body Wave bundles. This is what pure, single-donor quality looks like. Ready for your transformation? Tap the link in bio to illuminate your charm.
• •From braids to a flawless sew-in in under 30 seconds! 🔥 Watch how our Kinky Straight bundles blend seamlessly for a look that's all you. Low manipulation, high luxury. Should we drop a longer tutorial? Let us know! #urbanchichair #sewin #naturalhair
• •Experience the ultimate in discreet, luxurious length. Our Deep Wave Tape-In extensions are crafted from 100% 11A virgin hair for a seamless, natural blend. Designed for longevity and effortless style, these extensions withstand heat and styling while remaining soft and tangle-free. Elevate your look with the quality you deserve.
• •That 'New Hair' Feeling is Waiting For You...
• •Tired of hair that doesn't last? At Urban Chic Hair, we believe in luxury you can live in. Our ethically-sourced, premium human hair extensions and wigs are made to last, look natural, and make you feel fabulous. See what our community is raving about and get $10 off your first order!