Brand Tone

approachable, trendy, and empowering

Brand Values

• •Style & Trend-Consciousness
• •Body Positivity & Inclusivity
• •Customer-Centricity
• •Authenticity

Best Practices

• •Embrace the "Friendly and Empowering" Voice: Always use inclusive and positive language. Phrases like "you got this," "rock your style," and "feel amazing" align with the brand's core message.
• •Incorporate "Boho Western" Keywords: Consistently use terms like "rustic charm," "modern western," "boho," "festival-ready," and "concert-bound" to reinforce the brand's unique niche.
• •Use Emojis to Enhance Tone: Sprinkle relevant emojis (like ", ", ",") throughout social media captions and email marketing to maintain a friendly, casual, and visually engaging tone.
• •Tell a Story: Frame products within a narrative. Instead of just listing features, describe the occasion where the outfit would be perfect (e.g., "the perfect dress for dancing under the stars"). This makes the product more relatable and desirable.
• •Encourage User Interaction: Actively ask questions in captions (e.g., "How would you style this?"), run polls, and feature user-generated content to build a strong community and make customers feel like part of the brand.

Social Perception

The public perceives URBAN CHIC BOUTIQUE as a go-to source for unique, trendy, and affordable western-inspired fashion. Customer reviews and social media comments are generally positive, frequently highlighting the quality and style of the apparel. The brand is seen as a reliable boutique for finding outfits for specific events like concerts or casual outings. Its active and engaging presence on social media has cultivated a loyal community of followers who appreciate the brand's aesthetic and values.

Copy Examples

• •Stop scrolling! Your weekend outfit just dropped. Our new Floral Ruched Mini Skirt is here to steal the show. Perfectly sassy, a little bit sweet, and 100% ready for adventure. Pair it with your favorite graphic tee and you're good to go! Tap to shop before its gone! #UrbanChic #WesternBoho #NewArrival
• •From sunset festivals to backyard bonfires, stand out in style. URBAN CHIC BOUTIQUE blends rustic charm with modern trends to create unforgettable looks. Shop our collection of graphic tees, denim, and dresses and own the night. #ConcertStyle #FestivalFashion
• •Effortlessly Cool, Unapologetically You. Discover our collection of modern western wear.
• •Psst... New Arrivals Just For You + A Special Treat Inside!
• •Unbox my Let Us Style You package from @shopurbanchic.xo!