Brand Tone

friendly, approachable, enthusiastic, and community-oriented

Brand Values

• •Affordability & Style: Offering trendy and unique fashion that is also accessible.
• •Customer Connection & Community: Building a welcoming environment and engaging with their local customer base.
• •Empowerment: Helping women feel confident and good about themselves through fashion.
• •Inclusivity: Providing clothing for "every shape and size, from S to 3X".
• •Freshness & Discovery: Regularly introducing new arrivals to keep the selection exciting.

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., friendly, enthusiastic, supportive, fun), along with "do's and don'ts" for language, specific phrases to use or avoid, and even preferred emoji usage. Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to. Urban Boutique targets women looking for trendy, affordable fashion in a welcoming environment. The copy should resonate with their desires and aspirations, using language they use and relate to.
• •Be Authentic and Human: Avoid overly corporate or stiff language. Let the personality of the boutique shine through. Use contractions, ask questions, and share genuine enthusiasm for products and customer interactions, just like you would in a face-to-face conversation.
• •Consistency Across Platforms: While the format might change (e.g., a short Instagram caption vs. a website "About Us" page), the core tone should remain consistent. Whether it's a social media post, email, or website copy, it should always sound like it's coming from Urban Boutique.
• •Engage and Listen: Pay attention to how customers talk and what they respond to. Use their language (where appropriate) and incorporate feedback. Social media comments and interactions are a great source for understanding the customer's voice and refining your own.

Social Perception

charming local boutique that is on-trend and cares about its customers. They are seen as a source for unique and affordable women's fashion in the Janesville area. The active and positive engagement on social media, especially Facebook, fosters a sense of a close-knit community around the brand. Their inclusion in local directories like the Janesville Area Convention & Visitors Bureau further solidifies their standing as a recognized local business.

Copy Examples

• •☀️ Hello sunshine! ☀️ Our NEW collection of summer dresses just dropped, and trust us, you're going to want every single one! 😍 Lightweight, breezy, and oh-so-stylish. Come find your perfect sunny day outfit at Urban Boutique this week! Open 'til 8 PM Friday! #UrbanBoutiqueJanesville #NewArrivals #SummerFashion #JanesvilleStyle #ShopLocal
• •Your Style, Your Vibe, Your Boutique! ✨ Discover unique & affordable fashion that makes you feel amazing. New styles added weekly!
• •🎉 You're Invited! 🎉 Urban Boutique's Weekend Style Event + Special Treat! * Body Snippet: Hey Fashion Lover! Get ready to refresh your wardrobe with the latest must-haves at Urban Boutique! Join us this weekend for a special style event – think fabulous new arrivals, personal styling tips from our friendly team, and a little something extra just for you. See you there! 😉
• •OMG, how amazing does [Customer's Tag if available, otherwise 'our lovely friend'] look in our new [Item Name]?! 😍 Seriously obsessed! Swing by and let us help you find YOUR perfect look! #CustomerLove #UrbanBoutiqueFinds #JanesvilleWI
• •Hey everyone, and welcome to Urban Boutique's LIVE style session! 👋 We are SO excited to show you some of the incredible new pieces that just hit the floor – from comfy casual to date-night dazzling! Grab your favorite drink, get cozy, and let's talk fashion! Don't forget to say hi in the comments! 👇