Brand Tone

Adventurous & Worldly, Innovative & Creative, Fresh & Flavourful, Friendly & Approachable, Community-Focused, Playful & Energetic, Inclusive

Brand Values

• •Innovation & Exploration
• •Quality & Freshness
• •Community & Connection
• •Passion & Fun
• •Approachability & Education
• •Collaboration
• •Organic Growth

Best Practices

• •Embrace the "Worldly Explorer" Narrative: Consistently weave in themes of travel, urban exploration, and discovery. Use city names, cultural references (authentically), and language that evokes a sense of adventure.
• •Keep it Fresh and Energetic: Use vibrant, positive language. Incorporate informal and engaging words like "rad," "epic," "buzz," but avoid slang that could quickly date or alienate. Match the visual energy of the brand.
• •Highlight Innovation Playfully: When talking about unique brews or concepts like the Beer Blenders, do so with a sense of fun and excitement. Emphasize the creativity and the unique experience offered.
• •Stay Approachable and Inclusive: Write in a way that welcomes everyone, from craft beer aficionados to newcomers. Avoid overly technical jargon unless explaining it clearly. Reinforce inclusivity (e.g., vegan options, non-alcoholic choices, dog-friendly).
• •Ground it in Community and Quality: Always bring it back to the local Kingsland roots and the commitment to fresh, quality beer. Foster a sense of belonging and pride in being an Auckland-based brewery that offers a world of flavour.

Social Perception

Positive Reputation for Beer, Cool & Trendy, Community Hub, Innovative & Daring, Engaging & Informative, Local Focus

Copy Examples

• •Passport out, palate ready? Our new [Beer Name] Hazy IPA bottles the buzz of [City Name]'s hidden laneways. Juicy, vibrant, and guaranteed to take your taste buds on an adventure. Explore the world, one sip at a time. #Urbanaut #WorldlyBeer #KingslandBrewed
• •Kingsland! Get ready to make some noise. Join us this Friday for live tunes, fresh brews, and epic Burgernaut eats. Good vibes only. Bring your mates, bring your doggo – let’s make it a night to remember. #UrbanautTaproom #FreshBeer #AucklandEvents #GoodTimes
• •Why choose one when you can create your own adventure? Our Beer Blender packs are back in stock! Mix, match, and discover your perfect combo. Fresh flavours, endless possibilities. What will your blend be? #UrbanautBeerBlender #MixItUp #CraftBeerInnovation #TasteExplosion
• •From our Kingsland brewery, straight to your eager hands. We’re obsessed with freshness because great beer deserves it. Taste the difference local makes. Grab yours cold from the taproom or find us at your favourite craft spot. #Urbanaut #DrinkFreshStayRad #AucklandCraftBeer
• •More than just a brewery, we're your co-pilots on a global flavour journey. Inspired by the world's raddest cities, brewed with passion right here in Kingsland. Come explore with Urbanaut – your next favourite beer is waiting. #UrbanautBrewingCo #BeerExperience #CraftAdventure