Brand Tone

Inspirational & Creative, Eco-Conscious & Principled, Approachable & Authentic, Modern & Design-Oriented

Brand Values

• •Sustainability
• •Purposeful Design
• •Authenticity & Craftsmanship
• •Community

Best Practices

• •Lead with Sustainability: Always weave the eco-friendly aspect into the narrative. Use terms like "consciously fashioned," "sustainably handcrafted," "cultivation not deforestation," and "reclaimed materials" to reinforce this core value.
• •Emphasize Versatility and Creativity: Encourage the customer's imagination. Use open-ended questions and phrases like "endless possibilities," "a hundred different ways," and "design your life" to highlight the product's adaptability.
• •Tell the Founder's Story: Leverage the authentic origin story of the founder leaving corporate architecture for a more hands-on, personal design journey. This adds a layer of trust and relatability that larger brands cannot replicate.
• •Maintain a Clean, Inspirational Tone: The language should be as clean and modern as the product's aesthetic. Keep it positive, uplifting, and focused on the benefits of good design and an organized, purposeful lifestyle.
• •Foster a Community Dialogue: Actively use and promote the #myurbanasacs hashtag. Incorporate user-generated content and customer testimonials into marketing copy to build social proof and make the brand feel like a collaborative community.

Social Perception

High-Quality & Unique Products, Versatile & Practical, Eco-Friendly & Ethical, Aspirational Lifestyle

Copy Examples

• •Instagram Post: (Image: A beautifully styled shot of a medium Urbana Sac holding a fiddle-leaf fig tree next to a sunlit window.) Caption: Bring the outside in. Our sustainable, washable paper sacs are the perfect home for your green friends. Malleable and durable, you can shape them to fit your space and your style. How do you use your #myurbanasacs? Show us your green oasis!
• •Facebook Ad: Headline: The Last Organizer You'll Ever Need. Body: Tired of clutter? Discover the endlessly versatile, consciously designed Urbana Sacs. Made from innovative washable paper, they’re perfect for organizing everything from your office to your pantry to the kids' playroom. Shop now for a more beautiful, sustainable home.
• •Website Banner: Text: Design with Purpose. Live Sustainably. Explore our collection of handcrafted, washable paper sacs and discover a more organized life.
• •Product Description (for a 3-piece set): Meet your new favorite organizing trio. Handcrafted in Los Angeles from our signature washable paper, this set is designed to adapt to your life. Use the large sac for magazines or laundry, the medium for kitchen utensils, and the small for desk accessories. The only limit is your imagination. Washable, durable, and consciously made.
• •Email Subject Line: Inside: A More Creative & Sustainable Way to Organize