Brand Tone

Communal, authentic, celebratory, casual, inclusive, enthusiastic, supportive, and humorous.

Brand Values

• •Community and Belonging
• •Support and Empowerment
• •Inclusivity
• •Authenticity
• •Engagement and Fun

Best Practices

• •Lead with Community, Not Commerce: Always frame messaging around the community aspect. Product promotions should feel like an extension of the community identity, not the primary focus.
• •Use Authentic Language: Continue using a casual, culturally relevant tone. Incorporate anime references ("Nani?!," "Subs over Dubs") and slang that feels natural to the community. Avoid overly polished, corporate language.
• •Highlight "The Why": Every piece of copy should reinforce the brand's mission. Whether promoting a t-shirt or an event, connect it back to the core values of celebrating Black geek culture, empowerment, and belonging.
• •Foster Interaction: Use questions and calls-to-action that encourage conversation and engagement. Make the audience feel like they are part of an ongoing dialogue, not just passive consumers of content.
• •Showcase Members and Partners: Regularly feature content that highlights community members, event participants, and partners. This reinforces the brand's commitment to its ecosystem and builds social proof and trust.

Social Perception

Urban Anime Lounge is perceived by its audience as a vital cultural hub and a cornerstone of the Black geek community. It is seen less as a retailer and more as a community organizer and advocate. The brand is respected for its commitment to creating both virtual and physical spaces for connection. Their active presence at major conventions and their support for other Black-led initiatives have solidified their reputation as a genuine and mission-driven organization dedicated to its members.

Copy Examples

• •Dream Con is calling, and you know UAL is answering! 🗣️✨ The crew is linking up at Dream Con 2025 and we're sponsoring the Cosplay Contest with a $1,000 cash prize! We're here to celebrate the art, the creativity, and the community. Find our booth, catch a vibe, and connect with your fellow UAL fam. Who are we seeing there? Drop a comment and let us know! #UrbanAnimeLounge #BlackGeekCulture #DreamCon2025 #UALatDreamCon
• •Rep the Culture. The "Black Geek Culture" tee is back. This isn't just a shirt; it's a statement. Soft, lightweight, and with the right amount of stretch—it’s everything you've dreamed of and more. Whether you're at a con, a kickback, or just lounging, let them know who you are. Available now in the shop. #BlackGeekCulture #UALMerch #AnimeStreetwear
• •Weekly Anime Watch Party: Let's talk about that latest episode! Y'all... we HAVE to talk about this week's episode. The animation? The plot twist?! The cliffhanger?! 🤯 Join our weekly anime discussion in the Discord this Thursday at 8 PM EST. It’s a spoiler-friendly zone where we break it all down. All opinions welcome—let's get into it! #UALCommunity #AnimeDiscussion #SubsOverDubs
• •More Than a Brand. We're a Community. Urban Anime Lounge was born from a need for a space dedicated to the Black Geek Culture Experience. From online forums and virtual meetups to our annual events across the nation, we are a social community first. We connect, we celebrate, and we support each other's passions for anime, cosplay, gaming, and more. Welcome to the Lounge.
• •UALGetFit: Breaking Stereotypes, One Rep at a Time. Who said nerds don't hit the gym? Our UALGetFit group is a safe, judgment-free zone for every fitness level. From our Legendary Draft Challenge to the 12-Week Transformation, we're holding each other accountable and motivating each other to be our best selves. Join a team, hit your goals, and let's get it. #UALGetFit #GeekFitness #CommunitySupport