Brand Tone

Passionate & Enthusiastic, Expert & Knowledgeable, Approachable & Friendly, Direct & Informative, Community-Focused

Brand Values

• •Passion for Padel
• •Quality
• •Expertise & Advice
• •Customer Support/Service
• •Growing the Sport

Best Practices

• •Always Lead with Passion: Infuse your copy with genuine enthusiasm for Padel. Use active language and express excitement for the sport and its community.
• •Show, Don't Just Tell Expertise: Instead of just saying you're experts, demonstrate it through detailed product insights, helpful playing tips in blog posts, and clear explanations of technical aspects.
• •Maintain an Approachable Dialogue: Write as if you're talking to a fellow Padel enthusiast. Use "you" and "we" to create a connection. Avoid overly technical jargon without explanation, especially when addressing beginners.
• •Be Unwaveringly Swiss-Focused (If applicable to strategy): While the Padel world is global, subtly reinforce your commitment to the Swiss Padel community, mentioning local aspects or your role within Switzerland when appropriate. This builds local relevance.
• •Consistency Across All Touchpoints: Ensure the passionate, expert, and friendly tone is reflected everywhere – from website banners and product descriptions to email newsletters, customer service interactions, and any potential future social media or ad campaigns. Create a simple style guide for anyone writing content.

Social Perception

As a specialized retailer, trustworthiness (implied by store & service), For Padel Enthusiasts, by Padel Enthusiasts

Copy Examples

• •Welcome to Padely.ch – your home for Padel in Switzerland! Born from a passion for the court, we bring you the best gear and expert advice to fuel your game. Let's share the Padel love!
• •Find Your Perfect Padel Racket: Whether you're a power player or a control artist, our curated selection from top brands ensures you'll find the ideal racket. Need help choosing? Our Padel experts are here for you!
• •Unsure which racket is 'the one'? Try before you buy! Our Test Racket service lets you experience the feel and performance on the court, so you can choose with confidence. Swing by our store or ask us how!
• •Mastering the Bandeja: Tips from a Fellow Padel Addict! We're diving deep into one of Padel's signature shots. Join the conversation and share your own tricks – let's elevate our game together!
• •At Padely.ch, Padel isn't just a sport, it's our passion. As dedicated players ourselves, we handpick every product and share our honest expertise. We're committed to helping you play your best Padel, right here in Switzerland.