Brand Tone

Calm and Serene, Thoughtful and Intentional, Authentic and Relatable, Encouraging and Uplifting, Minimalist and Elegant

Brand Values

• •Wellbeing and Calm: Prioritizing products and an atmosphere that contribute to a peaceful and stress-free home environment.
• •Authenticity and Connection: Sharing the founder's story and engaging with the community in a genuine way.
• •Simplicity and Elegance: Focusing on minimalist aesthetics and timeless style.
• •Support for Craftsmanship/Small Business: As seen in their supportive TikTok comment.
• •Functionality and Clever Design: Created to be used.

Best Practices

• •Balance Aesthetics with Functionality: While the tone is soft and serene, remember the products are also "clever" and "functional."
• •Maintain Authenticity, Especially in Storytelling: When sharing the brand's story or "behind-the-scenes" content, maintain the vulnerability and honesty shown by the founder.
• •Focus on Wellbeing and Calm: Emphasize how the products contribute to a peaceful and stress-free home environment.
• •Highlight Thoughtful Design: Showcase the "clever function" and "thoughtful solutions" that the products offer.
• •Encourage UGC: Continue fostering a sense of community by encouraging user-generated content and showcasing customer creativity.

Social Perception

Community-oriented, Appreciative of customer creativity, Human, Purpose-driven, cozy, Instagrammable and comfortable homes

Copy Examples

• •Orchid Homeware | Curated Calm for Everyday Living
• •Curated Calm for Everyday Living
• •Calm Living
• •Smart, thoughtful solutions for modern living
• •Dreamy homeware