Brand Tone

Friendly and Approachable, Playful and Fun, Personal and Relatable, Enthusiastic and Passionate

Brand Values

• •Personalization and Uniqueness: This is the core value. Upuru offers a way for customers to express themselves and make their car space unique ("Gjør din luftfrisker unik").
• •Customer Satisfaction and Joy: The brand emphasizes creating a product that customers will love and that brings a smile to their faces ("Topp. Bra kvalitet å service").
• •Quality (in design and print): While some feedback mentions scent longevity, the visual quality of the personalized product is consistently praised.
• •Norwegian Made/Local Production: Highlighting that products are made in Norway suggests a value for local craftsmanship and potentially quicker turnaround for local customers.
• •Simplicity and Ease of Use: The ordering process is designed to be straightforward.

Best Practices

• •Embrace Emojis and Informal Language: Use emojis to add personality and keep the language conversational and friendly, like you're talking to a friend. Avoid overly corporate or stiff phrasing.
• •Focus on "You" and "Your": Make the customer the hero of the story. Highlight how the product benefits them and allows for their self-expression (e.g., "Your Car. Your Vibe," "Gjør din luftfrisker unik").
• •Inject Humor and Playfulness: Don't be afraid to be a little cheeky or lighthearted, especially on platforms like TikTok and Instagram. This aligns with the fun nature of the product.
• •Highlight the Joy and Sentimental Value: Emphasize the emotional connection customers have with their personalized air fresheners – the memories, the smiles, the personal touch.
• •Be Genuinely Enthusiastic: Let the passion for the product and the fun of personalization shine through in your words. Authentic enthusiasm is contagious.

Social Perception

Positive: Customers generally have a very positive perception, particularly regarding the novelty and personalization of the product. They are seen as a great gift idea. Fun and Creative: The brand is perceived as offering a fun, creative way to personalize a common item. Good Customer Service: Positive reviews often mention good service. Area for Improvement (Scent Longevity): A recurring minor critique is that the scent could last longer. However, this doesn't seem to significantly detract from the overall positive perception due to the strength of the personalization aspect.

Copy Examples

• •Headline: "Your Car. Your Vibe. Your Scent. ✨ Upuru makes it personal!" Body: "Tired of boring car air fresheners? So were we! Upload your favorite pic – your furry co-pilot, that epic road trip, or your smiling face – and let’s create something awesome together. Drive happy! #UpuruNorge #PersonligBilfrisker"
• •Headline: "Warning: May Cause Extreme Car Happiness! Personalized Air Fresheners by Upuru." Body: "Turn your daily commute into a joyride! 🎉 With Upuru, your car doesn't just smell good, it feels like YOU. Choose your photo, pick a scent, and get ready for smiles. P.S. They make amazing gifts! 😉 #Upuru #CustomCar #GaveTips"
• •Headline: "That's My Ride! (And My Face on the Air Freshener 😎)" Body: "Show off what you love! From majestic landscapes to your cheeky pet, your Upuru air freshener is a little piece of you, hanging out and smelling great. Easy to create, even easier to love. What will yours be? #UpuruNO #Bilglede #LagDinEgen"
• •Headline: "Ditch the Dull. Drive with Personality! Upuru - More Than Just an Air Freshener." Body: "It's a conversation starter. A daily reminder of good times. A little burst of joy. And yeah, it smells fantastic too! Create your unique, Norwegian-made air freshener today. 🇳🇴 #UpuruDotNet #Kreativt #Bilinteriør"
• •Headline: "Business Swag That Actually Wows! Logo Air Fresheners by Upuru." Body: "Put your brand in the driver's seat! Custom logo air fresheners from Upuru are a fresh way to get noticed. Perfect for giveaways, company cars, or just spreading some branded joy. Let's get your logo on the road! #UpuruForBedrifter #Firmagave #Markedsføring"